Internet users keen on viewing ads get a new way to be rewarded.
The interactivity of online advertising between consumer and advertiser just became even closer, with the launch of a new service in the same vein as AllAdvantage.com, DesktopDollars.com, MVALUE and ClickDough.
Bepaid.com today unveiled its patent-pending business model that allows consumers to view full-screen motion and sound advertisements tailored to their interests and lifestyles. By doing so, Bepaid.com aims to provide advertisers with a direct link to consumers who want to see and respond to their advertisements. Consumers fill out a profile so that advertisers trying to reach them can target ads accordingly, and these users have an option to dismiss or quit viewing ads whenever they desire. Unlike other players in the space, the consumer views full-screen ads, rather than just seeing banners on a bar.
The Bepaid.com ads are targeted based on specific demographic information. In order to offer such targeted ads, Bepaid.com utilizes its proprietary "AdVision Control" technology, which permits Macromedia Flash advertisements through the viewer interface. Advertisers pay members for the initial viewing of an advertisement, giving members between 5.5 cents and $2.00 per ad.
"Advertisers have the ability to know their target audience is genuinely interested in what they have to say," said Ingvar Gudmundsson, chief executive officer of Bepaid.com. In addition, Bepaid.com also has the ability to do advanced consumer profiling through Claritas, a database marketing firm, which can help determine what type of product appeals to what type of person.
"We found Bepaid.com's advertising method intriguing," said Donovan DiLorenzo, vice president of marketing at iAgora.com.
"We are always looking to embrace new opportunities and by using this new advertising medium, we will know how effective our online marketing efforts are in driving our brand awareness."
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT