Internet users keen on viewing ads get a new way to be rewarded.
The interactivity of online advertising between consumer and advertiser just became even closer, with the launch of a new service in the same vein as AllAdvantage.com, DesktopDollars.com, MVALUE and ClickDough.
Bepaid.com today unveiled its patent-pending business model that allows consumers to view full-screen motion and sound advertisements tailored to their interests and lifestyles. By doing so, Bepaid.com aims to provide advertisers with a direct link to consumers who want to see and respond to their advertisements. Consumers fill out a profile so that advertisers trying to reach them can target ads accordingly, and these users have an option to dismiss or quit viewing ads whenever they desire. Unlike other players in the space, the consumer views full-screen ads, rather than just seeing banners on a bar.
The Bepaid.com ads are targeted based on specific demographic information. In order to offer such targeted ads, Bepaid.com utilizes its proprietary "AdVision Control" technology, which permits Macromedia Flash advertisements through the viewer interface. Advertisers pay members for the initial viewing of an advertisement, giving members between 5.5 cents and $2.00 per ad.
"Advertisers have the ability to know their target audience is genuinely interested in what they have to say," said Ingvar Gudmundsson, chief executive officer of Bepaid.com. In addition, Bepaid.com also has the ability to do advanced consumer profiling through Claritas, a database marketing firm, which can help determine what type of product appeals to what type of person.
"We found Bepaid.com's advertising method intriguing," said Donovan DiLorenzo, vice president of marketing at iAgora.com.
"We are always looking to embrace new opportunities and by using this new advertising medium, we will know how effective our online marketing efforts are in driving our brand awareness."
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET