Internet users keen on viewing ads get a new way to be rewarded.
The interactivity of online advertising between consumer and advertiser just became even closer, with the launch of a new service in the same vein as AllAdvantage.com, DesktopDollars.com, MVALUE and ClickDough.
Bepaid.com today unveiled its patent-pending business model that allows consumers to view full-screen motion and sound advertisements tailored to their interests and lifestyles. By doing so, Bepaid.com aims to provide advertisers with a direct link to consumers who want to see and respond to their advertisements. Consumers fill out a profile so that advertisers trying to reach them can target ads accordingly, and these users have an option to dismiss or quit viewing ads whenever they desire. Unlike other players in the space, the consumer views full-screen ads, rather than just seeing banners on a bar.
The Bepaid.com ads are targeted based on specific demographic information. In order to offer such targeted ads, Bepaid.com utilizes its proprietary "AdVision Control" technology, which permits Macromedia Flash advertisements through the viewer interface. Advertisers pay members for the initial viewing of an advertisement, giving members between 5.5 cents and $2.00 per ad.
"Advertisers have the ability to know their target audience is genuinely interested in what they have to say," said Ingvar Gudmundsson, chief executive officer of Bepaid.com. In addition, Bepaid.com also has the ability to do advanced consumer profiling through Claritas, a database marketing firm, which can help determine what type of product appeals to what type of person.
"We found Bepaid.com's advertising method intriguing," said Donovan DiLorenzo, vice president of marketing at iAgora.com.
"We are always looking to embrace new opportunities and by using this new advertising medium, we will know how effective our online marketing efforts are in driving our brand awareness."
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT