J.L. Halsey to Acquire Lyris

  |  May 10, 2005   |  Comments

The e-mail pioneer will be acquired for $23.9 million; founder and CEO John Buckman to step down.

E-mail marketing pioneer Lyris has agreed to be acquired by J.L. Halsey, a holding company, for $24 million. After the closing, founder and CEO John Buckman will step down and take on an advisory role.

Buckman will be replaced by current General Manager Luis Rivera, who will assume the additional role of chief operating officer for Halsey. Before joining Lyris, Rivera worked for Turbolinux as director of international sales.

After the closing, Lyris will operate as a subsidiary of Halsey.

The sale agreement stipulates J.L. Halsey will pay Lyris stockholders $23.9 million at closing, plus $5.6 million two years later on condition revenue targets are met. Lyris is best known for its ListManager campaign management product, but also offers email deliverability, spam filtering and hosting solutions.

The company was founded in 1994 by Buckman and his wife Jan Hanford. Since that time, ListManager has been sold to approximately 4,000 customers, according to Lyris. 2004 clients included the Bush/Cheney and Dean for America political campaigns.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...