MTVN gives Glorioso new position; GroupM promotes Montgomery; NBC Sports selects Crisp Wireless
MTV Networks Music & Logo Group appointed Christina Glorioso to vice president of sales for Program Enterprises. MTVN created the position for Glorioso.
GroupM named John Montgomery chief operating officer of GroupM Interaction North America. The media investment management firm created the position for Montgomery, who was previously worldwide CEO of GroupM's MindShare Interaction.
NBC Sports selected Crisp Wireless to monetize its mobile Web site.
Fathom SEO selected Alterian for analytics. The search engine marketing and placement firm will use the Alterian Marketing Services Platform.
NetShelter Technology Media promoted Todd Carville to senior vice president, sales. The vertical media network created the position for Carville, who was previously national sales director.
Dynamic Bicycles tapped Room 214 for its social media strategy. The chainless bicycle company tasked the agency with creating a blog and RSS feed.
Authentication and Online Trust Alliance (AOTA) elected Jordan Cohen to co-chair its Public Policy and Government Relations Committee. Cohen is senior director, corporate communications and government relations for Epsilon, and a founder of AOTA.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014