MTVN gives Glorioso new position; GroupM promotes Montgomery; NBC Sports selects Crisp Wireless
MTV Networks Music & Logo Group appointed Christina Glorioso to vice president of sales for Program Enterprises. MTVN created the position for Glorioso.
GroupM named John Montgomery chief operating officer of GroupM Interaction North America. The media investment management firm created the position for Montgomery, who was previously worldwide CEO of GroupM's MindShare Interaction.
NBC Sports selected Crisp Wireless to monetize its mobile Web site.
Fathom SEO selected Alterian for analytics. The search engine marketing and placement firm will use the Alterian Marketing Services Platform.
NetShelter Technology Media promoted Todd Carville to senior vice president, sales. The vertical media network created the position for Carville, who was previously national sales director.
Dynamic Bicycles tapped Room 214 for its social media strategy. The chainless bicycle company tasked the agency with creating a blog and RSS feed.
Authentication and Online Trust Alliance (AOTA) elected Jordan Cohen to co-chair its Public Policy and Government Relations Committee. Cohen is senior director, corporate communications and government relations for Epsilon, and a founder of AOTA.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Hong Kong, October 21-22
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San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT