Moonfruit Finds Instant ROI with Twitter Campaign

  |  July 6, 2009   |  Comments

The DIY Web site creation service doubled the number of users signing up for trials of its services in a two-day period.

DIY Web site creation service Moonfruit says it has experienced "overwhelming results" with a promotional campaign it is currently running on Twitter to celebrate its 10th birthday. The idea is a simple one: Users that include the hashtag "#moonfruit" in their tweets are entered into a daily drawing to win one of 10 Apple Macbooks.

What's surprising is how quickly the buzz has spread. By Thursday evening, Moonfruit had topped Twitter's trending searches since the previous day, ahead of subjects such as Michael Jackson, Wimbledon, "IranElection," and the new iPhone.

Although the concept of a Twitter promotion isn't a new one, Moonfruit founder Wendy White said even she had been surprised by its success. The promotion drove a 600 percent uplift in traffic to the site, and doubled the number of users signing up for trials of its services since the Wednesday launch.

"The response has been beyond belief, far more effective than other marketing channels," said White. "We wanted to drive both brand awareness and direct response, but this has achieved both in a far more personal way," she added.

White also praised the creative ways in which Twitter users have been sneaking the word into their tweets. "I wonder if #moonfruit would make my dog sick. Kinda like chocolate does?" asked one user. Another seemed happy to tweet the term without even knowing its meaning: "Would one of my lovely followers please tell me what #moonfruit actually is?"

In addition to the 10 laptops, the self-service Web site creation firm decided late last week to award an Apple iPod touch to the most creative Moonfruit tribute. So far those have included posters and a song posted as a YouTube video. The campaign will run till this Friday.

MTV ran a similar campaign earlier this year inviting users to play a game of Telephone, mimicking the game during which kids whisper a specific message to the person next to them, usually altering the original message. The MTV campaign promoted a reality program called "The Phone," and was aimed at getting people to talk up the show.

Moonfruit offers its users, including businesses and individual users, a range of tools to create their own Web sites online without any knowledge of coding.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...