Moonfruit Finds Instant ROI with Twitter Campaign

  |  July 6, 2009   |  Comments

The DIY Web site creation service doubled the number of users signing up for trials of its services in a two-day period.

DIY Web site creation service Moonfruit says it has experienced "overwhelming results" with a promotional campaign it is currently running on Twitter to celebrate its 10th birthday. The idea is a simple one: Users that include the hashtag "#moonfruit" in their tweets are entered into a daily drawing to win one of 10 Apple Macbooks.

What's surprising is how quickly the buzz has spread. By Thursday evening, Moonfruit had topped Twitter's trending searches since the previous day, ahead of subjects such as Michael Jackson, Wimbledon, "IranElection," and the new iPhone.

Although the concept of a Twitter promotion isn't a new one, Moonfruit founder Wendy White said even she had been surprised by its success. The promotion drove a 600 percent uplift in traffic to the site, and doubled the number of users signing up for trials of its services since the Wednesday launch.

"The response has been beyond belief, far more effective than other marketing channels," said White. "We wanted to drive both brand awareness and direct response, but this has achieved both in a far more personal way," she added.

White also praised the creative ways in which Twitter users have been sneaking the word into their tweets. "I wonder if #moonfruit would make my dog sick. Kinda like chocolate does?" asked one user. Another seemed happy to tweet the term without even knowing its meaning: "Would one of my lovely followers please tell me what #moonfruit actually is?"

In addition to the 10 laptops, the self-service Web site creation firm decided late last week to award an Apple iPod touch to the most creative Moonfruit tribute. So far those have included posters and a song posted as a YouTube video. The campaign will run till this Friday.

MTV ran a similar campaign earlier this year inviting users to play a game of Telephone, mimicking the game during which kids whisper a specific message to the person next to them, usually altering the original message. The MTV campaign promoted a reality program called "The Phone," and was aimed at getting people to talk up the show.

Moonfruit offers its users, including businesses and individual users, a range of tools to create their own Web sites online without any knowledge of coding.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs