ValueClick Buys Web Clients for $141M
The move will allow the firm to own more media it can offer directly to advertisers.
The move will allow the firm to own more media it can offer directly to advertisers.
Online marketing firm ValueClick has agreed to buy Web Marketing Holdings, which does business as Web Clients, for approximately $141 million. The deal gives ValueClick more than 100 promotional Web sites, which lets it offer media directly to advertisers.
Harrisburg, Penn.-based Web Clients runs Web sites focused primarily on generating leads for advertisers, charging on a cost-per-acquisition (CPA) or cost-per-lead basis. Those sites include americanbeautysweepstakes.com, hartfordopiniongroup.com and designerbag4free.com. Web Clients also possesses an opt-in email business and operates a 1,500-strong affiliate network. Last year, it generated approximately $59 million in revenue and was profitable, according to ValueClick.
ValueClick CEO James Zarley said the Web Clients buy is consistent with the company’s strategy of beginning to own some of its own traffic. The company is doing something similar with the purchase and expansion of the Pricerunner shopping search engine and has been building some of its own sites as part of ValueClick Media.
“Web Clients offers promotional online content that we can leverage across our product portfolio and advertiser base, as well as greater scale for our existing lead-generation and email products,” said Zarley, in a statement.
The acquired company’s CEO, Josh Gray, will join ValueClick’s senior management team and continue to head up Web Clients. No layoffs or relocations are planned. Web Clients will become part of ValueClick’s Media unit.
ValueClick is paying $122 million in cash, approximately 1.8 million ValueClick shares and around 350,000 options to purchase shares. The deal is expected to close in July.
Separately, ValueClick also agreed to purchase E-Babylon, a retailer of ink and toner products, for $14.7 million in cash. The company said the purchase will serve as a foundation of ValueClick’s e-commerce business and will be integrated into its Hi-Speed Media unit.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article