Google Rolls Out 'Advertise' Link to AdSense

  |  November 18, 2005   |  Comments

The feature, in the works for months, comes out of testing.

Google is officially launching what it calls "Onsite Advertiser Sign-Up," letting AdSense publishers encourage advertisers to deploy campaigns on their sites.

The feature, which was tested as early as September, automatically adds an "Advertise on this site" link to the ad units that AdSense publishers display. When potential advertisers click, they're taken to a Google-hosted page that can be customized by the publisher. That page lets advertisers either sign up for a new AdWords account or add a site-targeted campaign to their existing account. Site-targeted campaigns can use image ads and are sold on a CPM basis.

"Both of them [new and existing advertisers] can, though a streamlined process, create a campaign specifically for that publisher's site," Satya Patel, product manager at Google, told ClickZ. "We expect that for publishers it will increase the number of advertisers that are competing at auction for their inventory and drive incremental revenue to them."

Publishers can opt out of displaying the "Advertise on this site" link if they so choose. Currently, they can only customize one landing page per AdSense account even if they operate several sites.

The new feature comes as Google's AdSense program begins to compete with Yahoo's publisher network offering for smaller sites.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...