Google Rolls Out 'Advertise' Link to AdSense

  |  November 18, 2005   |  Comments

The feature, in the works for months, comes out of testing.

Google is officially launching what it calls "Onsite Advertiser Sign-Up," letting AdSense publishers encourage advertisers to deploy campaigns on their sites.

The feature, which was tested as early as September, automatically adds an "Advertise on this site" link to the ad units that AdSense publishers display. When potential advertisers click, they're taken to a Google-hosted page that can be customized by the publisher. That page lets advertisers either sign up for a new AdWords account or add a site-targeted campaign to their existing account. Site-targeted campaigns can use image ads and are sold on a CPM basis.

"Both of them [new and existing advertisers] can, though a streamlined process, create a campaign specifically for that publisher's site," Satya Patel, product manager at Google, told ClickZ. "We expect that for publishers it will increase the number of advertisers that are competing at auction for their inventory and drive incremental revenue to them."

Publishers can opt out of displaying the "Advertise on this site" link if they so choose. Currently, they can only customize one landing page per AdSense account even if they operate several sites.

The new feature comes as Google's AdSense program begins to compete with Yahoo's publisher network offering for smaller sites.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs