Report: CGM Sites Dominate Fastest-Growing Web Brands

  |  August 14, 2006   |  Comments

Consumer-generated media sites experienced significant year-over-year growth while news organizations achieved lift by adding some of the same media-sharing elements.

Social media sites are among the fastest-growing Web brands, according to data released by Nielsen//NetRatings. Such properties accounted for half of the top 10 fastest-growing Internet brands for July.

MySpace experienced 183 percent year-over-year growth from July of last year. It grew from 16.2 million unique visitors in July 2005 to 46 million uniques last month. The much talked about site was recognized for its market share last month though the data were criticized by Yahoo and other Web entities.

Dominant portals and other large sites have for the most part maintain dominant market positions, and the growth rates Nielsen//NetRatings measured for many social and amateur media sites mentioned in the research should not be considered an indication of ownership of the Web market.

"Google and Yahoo can't be the fastest growing sites, they're just too big," said Director of Media Analytics Jon Gibs.

Other fast-growing Web brands include HSBC, Associated Press, ImageShack, Heavy.com, Flickr and Wikipedia. The 394 percent gain by HSBC is part of the bank's effort to migrate consumers to use its online services. "The key was moving customers online, which they've been slow to do," said Gibs.

Earlier this year the Associated Press launched a video offering which serves consumer demand for streaming content. Both the AP and CNN have since added the ability for site users to post their own photos and video content to support each news organization's existing reporting.

"They have put themselves in a position where they have a tremendous amount of local coverage from multiple views," said Gibs. "They will try to take this type of content and not just make an online business but drive it centrally overall into their news business."


ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...