Advertising Placements by Industry and Top Sponsored Links, May 2006

June 23, 2006   |  Comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, Monthly Comparison
Industry Total Impressions May 2006
(M)
Total Impressions April 2006
(M)
Change From Previous Month (%)
Automotive 3,256.0 3,351.6 -2.85
Business-to-business 7,086.1 7,564.3 -6.32
Consumer goods 7,012.1 6,561.7 6.86
Entertainment 3,417.0 3,259.1 4.85
Financial services 59,465.8 63,374.8 -6.17
Hardware and electronics 5,968.4 5,414.4 10.23
Health 4,619.0 3,949.6 16.95
Public services 15,156.3 16,067.2 -5.67
Retail goods and services 43,197.1 43,521.3 -0.75
Software 2,952.8 5,978.8 -50.61
Telecommunications 32,293.9 33,465.3 -3.50
Travel 9,910.2 10,135.9 -2.23
Web sedia 45,147.4 41,030.4 10.03
Source: Nielsen//NetRatings, 2006

Advertising Breakdown by Industry, Ad Unit Types
Industry Flash, Generic (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 1,613.1 175.0 293.9 899.1 274.9
Business to business 707.8 45.4 2,477.8 2,986.4 868.8
Consumer goods 2,975.3 368.3 1,359.2 2,111.3 197.9
Entertainment 1,282.3 256.6 396.5 1,220.5 261.2
Financial services 8,488.7 320.9 4,242.7 10,412.4 36,001.2
Hardware and electronics 1,763.4 69.1 328.8 1,730.5 2,076.7
Health 1,932.2 118.5 802.9 1,546.3 219.1
Public services 1,494.9 140.6 1,617.6 3,160.2 8,743.1
Retail goods and services 7,052.4 310.3 12,049.8 13,416.4 10,368.2
Software 1,039.8 44.7 737.7 1,006.5 124.1
Telecommunications 8,400.9 139.9 1,118.4 18,935.5 3,699.2
Travel 4,380.9 315.1 2,764.1 1,830.2 619.9
Web media 8,380.4 147.3 13,546.6 12,630.1 10,443.0
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Sponsored Link Impressions, April and May 2006
Company Sponsored Link Impressions, May 2006 (M) Sponsored Link Impressions, April 2006 (M) Change From Previous Month (%)
eBay 2,310.1 2,634.9 -12.33
NexTag.com 780.0 706.2 10.45
GUS Plc. 421.4 656.3 -35.80
Amazon.com 420.9 390.3 7.85
InterActiveCorp 419.6 399.0 5.17
Buongiorno Vitaminic SpA 415.7 613.7 -32.26
NextStudent 408.5 631.0 -35.27
Target Corp. 372.9 395.9 -5.79
Vonage Holdings Corp. 371.5 135.0 175.12
Orbitz 313.7 337.5 -7.04
Yahoo Inc. 306.3 492.9 -37.85
BizRate.com 293.4 349.3 -16.01
Cendant Corp. 293.4 313.8 -6.50
Shop.com 284.7 265.3 7.30
Toseeka.com 249.9 270.2 -7.51
Scottrade, Inc. 240.0 238.5 0.63
Shopzilla International 239.6 260.6 -8.04
Microsoft Corp. 234.7 306.3 -23.38
Higher Education Loan Providers 213.8 38.4 457.19
Time Warner 198.9 220.3 -9.70
Spicy Mint 187.3 27.0 592.79
TheUseful 177.7 33.8 425.74
Pickamortgage 175.1 264.2 -33.71
Flycell 162.7 41.6 291.24
Interchange Corp. 162.2 244.7 -33.74
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Top Three Search Terms, May 2006
Company Search Term 1 Search Term 2 Search Term 3
eBay ebay myspace dictionary
NexTag.com ipod dell airlines
GUS Plc. free+credit+report ipod credit+report
Amazon.com books abner+doubleday toys+r+us
InterActiveCorp airline+tickets expedia priceline
Buongiorno Vitaminic SpA tracfone music rbd
NextStudent student+loans student+loan+
consolidation
college+grants
Target Corp. games paintball+guns pictures
Vonage Holdings Corp. verizon+dsl skype google
Orbitz orbitz airline+tickets american+airlines
Yahoo Inc. free+music underground+
economy
yahoo+personals
BizRate.com cheap+airline+
tickets
cheap+tickets airline+tickets
Cendant Corp. car+rentals car+rental american+airlines
Shop.com weather baby+names the+hun
Toseeka.com at&t www.+comcast+
cable.com
adult
Scottrade, Inc. scottrade nyse www.+scottrade
Shopzilla International tracfone louis+vuitton cheap+airline+
tickets
Microsoft Corp. hotmail hotmail.com earth
Higher Education Loan Providers consolidate+
student+loans
student+loans consolidate+loans
Time Warner Inc. mapquest barbaro baby+names
Spicy Mint horses indy+500 final+fantasy+7
TheUseful american+idol wood+splitters playstation+3
Pickamortgage refinance+fixed+
rate+cash+out
dhimortgage+homes home+appraisal+
refinance+high
Flycell free+ringtones ringtones ring+tones
Interchange Corp. weather snakes hair+styles
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, April 2006

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.

  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.

  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.

  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results").

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