Advertising Placements by Industry and Top Sponsored Links, May 2006

June 23, 2006 | 0 comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, Monthly Comparison
Industry	Total Impressions May 2006 (M)	Total Impressions April 2006 (M)	Change From Previous Month (%)
Automotive	3,256.0	3,351.6	-2.85
Business-to-business	7,086.1	7,564.3	-6.32
Consumer goods	7,012.1	6,561.7	6.86
Entertainment	3,417.0	3,259.1	4.85
Financial services	59,465.8	63,374.8	-6.17
Hardware and electronics	5,968.4	5,414.4	10.23
Health	4,619.0	3,949.6	16.95
Public services	15,156.3	16,067.2	-5.67
Retail goods and services	43,197.1	43,521.3	-0.75
Software	2,952.8	5,978.8	-50.61
Telecommunications	32,293.9	33,465.3	-3.50
Travel	9,910.2	10,135.9	-2.23
Web sedia	45,147.4	41,030.4	10.03
Source: Nielsen//NetRatings, 2006

Advertising Breakdown by Industry, Ad Unit Types
Industry	Flash, Generic (M)	Rich Media (M)	Sponsored Link (M)	Standard Image (M)	Standard Image/Text Link (M)
Automotive	1,613.1	175.0	293.9	899.1	274.9
Business to business	707.8	45.4	2,477.8	2,986.4	868.8
Consumer goods	2,975.3	368.3	1,359.2	2,111.3	197.9
Entertainment	1,282.3	256.6	396.5	1,220.5	261.2
Financial services	8,488.7	320.9	4,242.7	10,412.4	36,001.2
Hardware and electronics	1,763.4	69.1	328.8	1,730.5	2,076.7
Health	1,932.2	118.5	802.9	1,546.3	219.1
Public services	1,494.9	140.6	1,617.6	3,160.2	8,743.1
Retail goods and services	7,052.4	310.3	12,049.8	13,416.4	10,368.2
Software	1,039.8	44.7	737.7	1,006.5	124.1
Telecommunications	8,400.9	139.9	1,118.4	18,935.5	3,699.2
Travel	4,380.9	315.1	2,764.1	1,830.2	619.9
Web media	8,380.4	147.3	13,546.6	12,630.1	10,443.0
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Sponsored Link Impressions, April and May 2006
Company	Sponsored Link Impressions, May 2006 (M)	Sponsored Link Impressions, April 2006 (M)	Change From Previous Month (%)
eBay	2,310.1	2,634.9	-12.33
NexTag.com	780.0	706.2	10.45
GUS Plc.	421.4	656.3	-35.80
Amazon.com	420.9	390.3	7.85
InterActiveCorp	419.6	399.0	5.17
Buongiorno Vitaminic SpA	415.7	613.7	-32.26
NextStudent	408.5	631.0	-35.27
Target Corp.	372.9	395.9	-5.79
Vonage Holdings Corp.	371.5	135.0	175.12
Orbitz	313.7	337.5	-7.04
Yahoo Inc.	306.3	492.9	-37.85
BizRate.com	293.4	349.3	-16.01
Cendant Corp.	293.4	313.8	-6.50
Shop.com	284.7	265.3	7.30
Toseeka.com	249.9	270.2	-7.51
Scottrade, Inc.	240.0	238.5	0.63
Shopzilla International	239.6	260.6	-8.04
Microsoft Corp.	234.7	306.3	-23.38
Higher Education Loan Providers	213.8	38.4	457.19
Time Warner	198.9	220.3	-9.70
Spicy Mint	187.3	27.0	592.79
TheUseful	177.7	33.8	425.74
Pickamortgage	175.1	264.2	-33.71
Flycell	162.7	41.6	291.24
Interchange Corp.	162.2	244.7	-33.74
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Top Three Search Terms, May 2006
Company	Search Term 1	Search Term 2	Search Term 3
eBay	ebay	myspace	dictionary
NexTag.com	ipod	dell	airlines
GUS Plc.	free+credit+report	ipod	credit+report
Amazon.com	books	abner+doubleday	toys+r+us
InterActiveCorp	airline+tickets	expedia	priceline
Buongiorno Vitaminic SpA	tracfone	music	rbd
NextStudent	student+loans	student+loan+ consolidation	college+grants
Target Corp.	games	paintball+guns	pictures
Vonage Holdings Corp.	verizon+dsl	skype	google
Orbitz	orbitz	airline+tickets	american+airlines
Yahoo Inc.	free+music	underground+ economy	yahoo+personals
BizRate.com	cheap+airline+ tickets	cheap+tickets	airline+tickets
Cendant Corp.	car+rentals	car+rental	american+airlines
Shop.com	weather	baby+names	the+hun
Toseeka.com	at&t	www.+comcast+ cable.com	adult
Scottrade, Inc.	scottrade	nyse	www.+scottrade
Shopzilla International	tracfone	louis+vuitton	cheap+airline+ tickets
Microsoft Corp.	hotmail	hotmail.com	earth
Higher Education Loan Providers	consolidate+ student+loans	student+loans	consolidate+loans
Time Warner Inc.	mapquest	barbaro	baby+names
Spicy Mint	horses	indy+500	final+fantasy+7
TheUseful	american+idol	wood+splitters	playstation+3
Pickamortgage	refinance+fixed+ rate+cash+out	dhimortgage+homes	home+appraisal+ refinance+high
Flycell	free+ringtones	ringtones	ring+tones
Interchange Corp.	weather	snakes	hair+styles
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, April 2006

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.
Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or Sponsored Results").