Google Invests in

  |  June 15, 2004   |  Comments

Google buys a minority stake in a Chinese-language search firm.

Google has acquired a minority stake in, a Chinese-language search firm, expanding the U.S. search giant's reach overseas.

Google, which filed for an approximately $2.7 billionpublic offering in April, purchased a minority interest in the Chinese search engine. The investment was first reported last week.

Google would not disclose how much money was raised or other details of the investment. Baidu is China's biggest independent Internet search engine and has been one of Google's strongest rivals in China, according to media reports.

In the S-1 statement for Google's initial public offering, the firm noted, "Expansion into international markets is important to our long-term success, and our inexperience in the operation of our business outside the U.S. increases the risk that our international expansion efforts will not be successful."

Kevin Lee, CEO of search engine marketing firm, said of the investment, "I think it's a forward-thinking move on Google's part because they recognize that China and the Asian market are going to be an up-and-coming market. If there's already a brand that is relevant for that marketplace they can still hedge their bets while they build their own Chinese portal as well as having a stake in another branded portal."

A Google representative confirmed the investment but otherwise declined to comment.

pro-rank-tracker-logoPro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.


Janis Mara

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...