Home  › Stats › Audience/Traffic

Active Home Web Use by Country, February 2005

  |  March 16, 2005   |  Comments

The U.K., Spain, and Australia show the largest increases.

The active at-home Internet audience for the 10 countries tracked by Nielsen//NetRatings increased an overall 0.5 percent from November 2004 to February 2005. This modest growth is somewhat slower than the 1.5 percent growth measured for the same countries from August to November 2004.

Among the leading gainers, the U.K. showed the fastest rise, increasing 11.3 percent from November to February. Continuing a recent trend, Spain added almost 500,000 home users in the same time period. Australia was the third-fastest growing country, adding approximately 276,000 users, a 3.1 percent increase.

Brazil continued to show the fastest decline in at-home surfing, dropping approximately 400,000 users (3.6 percent). Sweden had the second-fastest drop, falling roughly 135,000 home users (2.9 percent). Both countries also had the largest declines in the period from August to November.

Home Web Use by Country, February 2005
Country November
2004
February
2005
Three-Month
Change
% Change
Australia 8,918,141 9,194,242 276,101 3.10
Brazil 11,444,102 11,032,316 -411,786 -3.60
France 15,582,952 15,837,988 255,036 1.64
Germany 29,500,717 29,864,949 364,232 1.23
Hong Kong 2,539,657 2,602,738 63,081 2.48
Spain 8,353,284 8,824,941 471,657 5.65
Sweden 4,627,124 4,492,010 -135,114 -2.92
Switzerland 3,339,753 3,349,881 10,128 0.30
United
Kingdom
22,281,069 24,800,954 2,519,885 11.31
United
States
137,996,052 135,827,206 -2,168,846 -1.57
Total 244,582,851 245,827,225 1,244,374 0.51
Source: Nielsen//NetRatings

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...