Home  › Stats › Audience/Traffic

Active Home Web Use by Country, February 2005

  |  March 16, 2005   |  Comments

The U.K., Spain, and Australia show the largest increases.

The active at-home Internet audience for the 10 countries tracked by Nielsen//NetRatings increased an overall 0.5 percent from November 2004 to February 2005. This modest growth is somewhat slower than the 1.5 percent growth measured for the same countries from August to November 2004.

Among the leading gainers, the U.K. showed the fastest rise, increasing 11.3 percent from November to February. Continuing a recent trend, Spain added almost 500,000 home users in the same time period. Australia was the third-fastest growing country, adding approximately 276,000 users, a 3.1 percent increase.

Brazil continued to show the fastest decline in at-home surfing, dropping approximately 400,000 users (3.6 percent). Sweden had the second-fastest drop, falling roughly 135,000 home users (2.9 percent). Both countries also had the largest declines in the period from August to November.

Home Web Use by Country, February 2005
Country November
2004
February
2005
Three-Month
Change
% Change
Australia 8,918,141 9,194,242 276,101 3.10
Brazil 11,444,102 11,032,316 -411,786 -3.60
France 15,582,952 15,837,988 255,036 1.64
Germany 29,500,717 29,864,949 364,232 1.23
Hong Kong 2,539,657 2,602,738 63,081 2.48
Spain 8,353,284 8,824,941 471,657 5.65
Sweden 4,627,124 4,492,010 -135,114 -2.92
Switzerland 3,339,753 3,349,881 10,128 0.30
United
Kingdom
22,281,069 24,800,954 2,519,885 11.31
United
States
137,996,052 135,827,206 -2,168,846 -1.57
Total 244,582,851 245,827,225 1,244,374 0.51
Source: Nielsen//NetRatings

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...