Home  › Stats › Audience/Traffic

Active Home Web Use by Country, February 2005

  |  March 16, 2005   |  Comments

The U.K., Spain, and Australia show the largest increases.

The active at-home Internet audience for the 10 countries tracked by Nielsen//NetRatings increased an overall 0.5 percent from November 2004 to February 2005. This modest growth is somewhat slower than the 1.5 percent growth measured for the same countries from August to November 2004.

Among the leading gainers, the U.K. showed the fastest rise, increasing 11.3 percent from November to February. Continuing a recent trend, Spain added almost 500,000 home users in the same time period. Australia was the third-fastest growing country, adding approximately 276,000 users, a 3.1 percent increase.

Brazil continued to show the fastest decline in at-home surfing, dropping approximately 400,000 users (3.6 percent). Sweden had the second-fastest drop, falling roughly 135,000 home users (2.9 percent). Both countries also had the largest declines in the period from August to November.

Home Web Use by Country, February 2005
Country November
2004
February
2005
Three-Month
Change
% Change
Australia 8,918,141 9,194,242 276,101 3.10
Brazil 11,444,102 11,032,316 -411,786 -3.60
France 15,582,952 15,837,988 255,036 1.64
Germany 29,500,717 29,864,949 364,232 1.23
Hong Kong 2,539,657 2,602,738 63,081 2.48
Spain 8,353,284 8,824,941 471,657 5.65
Sweden 4,627,124 4,492,010 -135,114 -2.92
Switzerland 3,339,753 3,349,881 10,128 0.30
United
Kingdom
22,281,069 24,800,954 2,519,885 11.31
United
States
137,996,052 135,827,206 -2,168,846 -1.57
Total 244,582,851 245,827,225 1,244,374 0.51
Source: Nielsen//NetRatings

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...