NY AG Raps Yahoo! for Marketing Practices
The settlement calls for Yahoo! to tighten up its telemarketing policy.
The settlement calls for Yahoo! to tighten up its telemarketing policy.
Yahoo reached a settlement to end an investigation of its marketing practices by the office of New York’s attorney general. Under terms of the settlement, Yahoo will halt plans for a program that would have opted-in some customers to receiving Yahoo telemarketing solicitations. Yahoo also agreed to pay $75,000 to cover the investigation’s costs.
The inquiry stemmed from Yahoo’s move in March 2002 to alter its marketing-preferences policy for members. The company sent out notification that it would begin marketing to registered users, whether they had opted out of such messages or not, unless they opted out again within 60 days. Yahoo agreed to suspend the planned marketing program while the investigation was proceeding, according to the attorney general’s office.
The agreement calls for the company not to telemarket services to customers who opted out of such solicitations when they registered prior to Yahoo’s policy change in March 2002. The portal also agreed to give 30 days notice before changing its marketing policies, giving users links to either opt-out or cancel their accounts.
“It is neither appropriate nor legally permissible for a company to compile a database of personal information through an online registration process and then attempt to use the information for telemarketing purposes to target consumers who have stated that they do not want to receive solicitations,” New York Attorney General Eliot Spitzer said in a statement.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article