The Year in Search: A 2008 Review

  |  December 30, 2008   |  Comments

What were people searching for in 2008? The search engines know.

The year's end marks a time to reflect on events over the past 12 months. Several search engines compiled the top searches in several categories for 2008, offering a glimpse into what was top of mind for searchers. Recaps from Google Zeitgeist; Yahoo Buzz; AOL's hot searches; top search terms at Ask.com; and Lycos highlight the trends that came and went over the course of the year.

Top Google Searches, 2008
Fastest Rising (Global) Fastest Rising (U.S.)
1 sarah palin 1 obama
2 bejing 2008 2 facebook
3 facebook login 3 att
4 tuenti 4 iphone
5 heath ledger 5 youtube
6 obama 6 fox news
7 nasza klasa 7 palin
8 wer kennt wen 8 beijing 2008
9 euro 2008 9 david cook
10 jonas brothers 10 surf the channel
Top of Mind: It's the Economy Politics: Campaign Buzzwords
1 financial crisis 1 joe the plumber
2 depression 2 jeremiah wright
3 bailout 3 maverick
4 mortgage crisis 4 william ayers
5 wall street 5 bridge to nowhere
6 oil 6 lipstick pig
7 stock market 7 yes we can
8 subprime 8 that one
9 credit crisis 9 rashid khalidi
10 housing crisis 10 hockey mom
Source: Google, 2008

Top Yahoo Searches, 2008
Top 10 Overall Searches Top 10 Economic Searches
1 Britney Spears 1 IRS Stimulus Checks
2 WWE (World Wrestling Entertainment) 2 Oil Prices
3 Barak Obama 3 Gold Prices
4 Miley Cyrus 4 Gas Prices
5 RuneScape 5 Dow Jones
6 Jessica Alba 6 Sallie Mae
7 Naruto 7 Stock Market
8 Lindsay Lohan 8 AIG
9 Angelina Jolie 9 Foreclosures
10 American Idol 10 Debt Consolidation
Top 10 Politician Searches Top 10 Searched Influential Women
1 Barack Obama 1 Angelina Jolie
2 Sarah Palin 2 Sarah Palin
3 John McCain 3 Oprah
4 Hillary Clinton 4 Hillary Clinton
5 George Bush 5 Gina Carano
6 Ron Paul 6 Tina Fey
7 John Edwards 7 Michelle Obama
8 Mike Huckabee 8 Katie Couric
9 Arnold Schwarzenegger 9 Barbara Walters
10 Mitt Romney 10 Dana Torres
Source: Yahoo, 2008

Top AOL Searches, 2008
Top 10 Financial Faux Pas Top 10 General Searches
1 Wachovia 1 Dictionary
2 Washington Mutual 2 Weather
3 Merrill Lynch 3 Games
4 AIG 4 Maps
5 Morgan Stanley 5 Lyrics
6 Lehman Brothers 6 University
7 Freddie Mac 7 Movies
8 Bear Stearns 8 Calendar
9 Fannie Mae 9 Zip Codes
10 Goldman Sachs 10 Horoscopes
Top 10 Mobile Searches Top 10 Brands
1 MySpace 1 Apple
2 AIM 2 Coach
3 iPhone 3 Dell
4 MocoSpace 4 Sony
5 Facebook 5 Nike
6 Craigslist 6 Avon
7 Weather 7 Ed Hardy
8 Free Ringtones 8 Louis Vuitton
9 MapQuest 9 Samsung
10 Match.com 10 HP
Note: Mobile searches are from AOL Mobile Search.
Source: AOL, 2008

Top Lycos Searches, 2008
Top 10 Search Terms Top 10 News Stories
1 Poker 1 Economic Collapse/Bailout
2 Paris Hilton 2 Presidential Election '08
3 YouTube 3 Death of Heath Ledger
4 Golf 4 Clay Aiken Comes Out/Becomes Dad
5 Sarah Palin 5 Death of Paul Newman
6 Britney Spears 6 Jennifer Hudson Family Murder
7 Clay Aiken 7 Eliot Spitzer Scandal
8 Pamela Anderson 8 Travis Barker Plane Crash
9 Facebook 9 Sichuan Earthquake
10 Holly Madison 10 War in Iraq
Top 10 Fads Top Three Blog Sites
1 Poker 1 Perez Hilton
2 YouTube 2 Drudge Report
3 Facebook 3 Huffington Post
4 DIY Home Improvement
5 Digital TV
6 Weight Watchers
7 Craigslist
8 RuneScape
9 Webkinz
10 The Sims
Source: Lycos, 2008

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...