The spam ratio remained flat, while the volume originating from the U.S. dropped 10 points.
The spam level hit a plateau in July, marking the second time in the past year that the volume remained unchanged, according to statistics from the Symantec/Brightmail Probe Network. Of the 106 billion emails the company says to have filtered, 65 percent were classified as spam.
Product-related spam is growing quickly, rising equally as many percentage points in July as it did in June to 28 percent. Also of note, financially related messages dropped 3 points, while adult-oriented email rose 2 points.
Political spam inched up, which is likely a result of the end-of-month Democratic National Convention. The volume of political spam may spill over into August.
|July 2004 Spam Category Data|
|Type of Spam||June Volume||July Volume||Change|
|Source: Brightmail Logistics and Operations Center (BLOC)|
Organizations are forced to address the skyrocketing spam volume, usually through third-party solutions. In a Return Path study conducted by Forrester Consulting, 61 percent of the 168 North American IT executive respondents said they used commercial filtering applications or appliances to deal with spam.
Further proving enterprise reliance on third-party solutions, the study found that an additional 27 percent use client-side filtering applications, 10 percent using open-source filtering applications, and 34 percent reported using public blacklists.
The return on investment for a commercial spam filtering solution can be justified, as Nucleus Research found that the average annual cost of spam per employee is nearly $2,000 to weed out the roughly 7,500 unwanted messages in their inboxes.
A positive item emerged in further analysis of July's spam volume. Commtouch Inc. found that the volume of spam originating from the U.S. dropped roughly 10 points since June's assessments.
|Spam Origins, |
June and July 2004
Further good news comes from Postini, which measured a 1 point drop in the ratio to 75 percent of all email processed by the company during the month.
Postini identified the "netsky" virus as the top threat for the month of July. The company also warned Internet users to maintain vigilance against "mydoom.o," which mixes spam, virus and denial of service attacks.
|Top Ten Viruses of July 2004:|
|Virus Name||Quantity Detected|
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT