ClickZ Stats' monthly round-up of stories containing tables, charts and graphs.
Reports of E-Mail's Death Greatly Exaggerated
E-mail delivery and orders hit an all-time high, bounces at a record low in Q4 '04.
Active Home Web Use by Country, February 2005
The U.K., Spain, and Australia show the largest increases.
More Parents Use Filters to Control Teen Web Use
Parents and teenagers agree teens aren't careful enough online.
Web Usage Growth Flatlines in U.S., Other Mature Markets
Emerging markets hold opportunities for online business expansion.
The Deadly Duo: Spam and Viruses, February 2005
Rich countries spam more.
File Sharers Go Beyond P2P
Americans pessimistic about government's ability to curb illegal file sharing.
Online Shoppers Prefer Aggregators Over Merchant Sites
Consumers shop around for better prices, sales and discounts.
Insurance Companies Score Online Customer Respect
Responsiveness improving, though privacy issues still need to be addressed.
Rich Media Ads Proliferating
As the sector burgeons, frequency controls are necessary to maintain effectiveness.
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Articles written by ClickZ's stats staff.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
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