Advertising Placements by Industry and Top Sponsored Links, June 2007

July 13, 2007   |  Comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, May and June 2007
Industry Total Impressions, June 2007
(M)
Total Impressions, May 2007
(M)
Change From Previous Month (%)
Automotive 6,122.3 7,212.6 -15.12
Business-to-business 5,733.5 4,868.6 17.77
Consumer goods 10,817.7 11,053.0 -2.13
Entertainment 6,535.0 6,404.1 2.04
Financial services 83,745.7 101,616.9 -17.59
Hardware and electronics 4,215.1 3,661.7 15.11
Health 4,218.0 4,623.0 -8.76
Public services 12,725.4 13,490.0 -5.67
Retail goods and services 37,824,4 41,622.5 -9.12
Software 4,358,3 9,861.3 -22.22
Telecommunications 27,200.6 20,135.9 35.08
Travel 8,361.9 9,861.3 -15.21
Web media 62,475.9 70,070.0 -10.84
Source: Nielsen//NetRatings, 2007

Advertising Breakdown by Ad Unit Type, June 2007 (M)
Industry Flash, Generic (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 2,878.2 701.7 598.2 1,359.5 584.8
Business-to-business 673.7 73.6 3,785.2 1,057.8 143.2
Consumer goods 5,012.2 701.0 1,978.9 2,584.2 541.3
Entertainment 2,261.5 469.4 2,658.7 981.6 163.7
Financial services 21,265.4 458.8 3,031.0 9,938.2 49,052.3
Hardware and electronics 1,986.5 104.1 532.7 588.7 1,003.1
Health 1,816.3 157.1 687.0 1,157.1 400.5
Public services 2,209.3 33.3 1,876.2 3,452.0 5,154.5
Retail goods and services 6,506.4 218.5 14,233.7 6,921.1 9,944.7
Software 1,023.8 162.8 1,562.2 888.1 721.4
Telecommunications 15,306.7 175.1 813.1 3,940.9 6,964.7
Travel 2,800.7 169.9 3,077.6 1,564.6 749.2
Web media 9,740.6 114.6 20,785.4 7,102.3 24,732.9
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Sponsored Link Impressions, June 2007
Company Sponsored Link Impressions, May 2007 (M) Sponsored Link Impressions, April 2007 (M) Change From Previous Month (%)
True 2,507.1 1,649.3 52.00
eBay 2,138.9 3,630.3 -41.08
Experian 2,031.3 1,202.0 69.00
Terra Lycos S.A. 1,560.6 633.5 146.35
Spark Networks 1,148.3 2,102.7 -45.39
WebEx 1,117.9 17.1 6,449.18
FUSE Networks 1,116.4 429.5 159.95
Helium 1,101.7 717.4 53.57
InterActiveCorp 977.8 1,005.5 -2.75
Shopzilla 865.8 357.5 142.14
Yahoo 850.6 515.2 65.10
Time Warner Inc. 827.4 373.7 121.43
A.V.M. Software 665.4 19.2 3,358.04
Pickamortgage 654.4 573.0 14.19
SinglesNet 582.9 377.9 54.24
Best-Chat.net 564.2 305.5 84.69
Mate1.com 546.2 54.9 894.84
Reunion.com 502.2 585.3 -14.20
Google 485.0 658.3 -26.33
Amazon.com 427.7 495.1 -13.62
MyVideoDaily 406.3 518.0 -21.58
Microsoft 393.3 220.3 78.51%
BizRate.com 388.2 371.2 4.59
Target 380.2 353.6 7.53
Smarter.com 368.1 288.9 27.41
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Top Three Search Terms, May 2007
Company Search Term 1 Search Term 2 Search Term 3
True match.com loveaccess true.com
eBay ebay cheatcc ebay.com
Experian free+credit+report blue+sky+internet+service digital+cameras
Terra Lycos S.A. rbd chivas++ deportes
Spark Networks plc. chat chat+rooms catholic+mingle
WebEx aim yahoo+messenger calendar
FUSE Networks music+videos legal+free+music+downloads fuse+channel
Helium sweepstakes blogs writing
InterActiveCorp priceline john+cena horses
Shopzilla miata+battery st+croix+imperial+fly+rod wind+generators
Yahoo ebay.com msn yahoo+chat+rooms
Time Warner mapquest home+depot hannah+montana
A.V.M. Software yahoo+chat+rooms chat+rooms chat
Pickamortgage michigan+mortgages+
for+low+income
metodo+para+calcular+
un+prestamo+hipotecario
refinance/badcredit
SinglesNet singlesnet.com www.singlesnet.com singlesnet
Best-Chat.net looking+for+a+soulmate+ kids+chat.com na+chat+rooms
Mate1.com free+chat+rooms yahoo+chat+rooms
Reunion.com people+search people+finder find+people
Google search the web www.google.com google+homepage
Amazon.com amazon.com lawrence+herzog the+living+bible
MyVideoDaily paris hilton cherish paris+hilton
Microsoft hotmail.com driving+directions directions
BizRate.com duratrax+mini+quake +a+perfect+circle+2005 paper+crafting+supplies
Target cover+6'+round+table+wedding +charger+girls games
Smarter.com +a+perfect+circle+2005 crazy toons cheatcc
Source: Nielsen//NetRatings, 2007

View: Advertising Placements by Industry and Top Sponsored Links, May 2007

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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