PointRoll Introduces 'FoldOver' Unit

  |  March 2, 2005   |  Comments

Already deployed by several advertisers, the new unit makes formal debut.

Rich media technology player PointRoll breaks with its universal "Boy" branding today, launching a new roll-over ad format called "FoldOver."

The unit displays in the top right corner of Web pages, with text that encourages users to roll over. When a user complies, the corner folds down onto the content and a large, nearly full-page ad appears.

PointRoll execs said the company has been selling the product for several months already, but today marks its official launch. MasterCard, Yahoo, Sears, Audi, Qantas, and Dell have already used it in their online campaigns. Publishers offering the unit include Yahoo, iVillage and Kelley Blue Book.

"For an advertiser, it's a really good, high-yield unit. For a publisher... it's an innovative, unique look, [and] increases yield," said PointRoll VP of Marketing Mitch Rose.

It's the first product from PointRoll not to carry "boy" branding. The company's other rich media and roll-over units are dubbed FatBoy, TowelBoy, TomBoy and BadBoy.

PointRoll is up for sale, ClickZ learned in January. The company has secured the services of Tolman Geffs at Jordan, Edmiston Group to entertain offers. Additionally, Rose said the firm has nearly tripled its sales volume in recent months.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...