PointRoll Introduces 'FoldOver' Unit

  |  March 2, 2005   |  Comments

Already deployed by several advertisers, the new unit makes formal debut.

Rich media technology player PointRoll breaks with its universal "Boy" branding today, launching a new roll-over ad format called "FoldOver."

The unit displays in the top right corner of Web pages, with text that encourages users to roll over. When a user complies, the corner folds down onto the content and a large, nearly full-page ad appears.

PointRoll execs said the company has been selling the product for several months already, but today marks its official launch. MasterCard, Yahoo, Sears, Audi, Qantas, and Dell have already used it in their online campaigns. Publishers offering the unit include Yahoo, iVillage and Kelley Blue Book.

"For an advertiser, it's a really good, high-yield unit. For a publisher... it's an innovative, unique look, [and] increases yield," said PointRoll VP of Marketing Mitch Rose.

It's the first product from PointRoll not to carry "boy" branding. The company's other rich media and roll-over units are dubbed FatBoy, TowelBoy, TomBoy and BadBoy.

PointRoll is up for sale, ClickZ learned in January. The company has secured the services of Tolman Geffs at Jordan, Edmiston Group to entertain offers. Additionally, Rose said the firm has nearly tripled its sales volume in recent months.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...