PointRoll Introduces 'FoldOver' Unit

  |  March 2, 2005   |  Comments

Already deployed by several advertisers, the new unit makes formal debut.

Rich media technology player PointRoll breaks with its universal "Boy" branding today, launching a new roll-over ad format called "FoldOver."

The unit displays in the top right corner of Web pages, with text that encourages users to roll over. When a user complies, the corner folds down onto the content and a large, nearly full-page ad appears.

PointRoll execs said the company has been selling the product for several months already, but today marks its official launch. MasterCard, Yahoo, Sears, Audi, Qantas, and Dell have already used it in their online campaigns. Publishers offering the unit include Yahoo, iVillage and Kelley Blue Book.

"For an advertiser, it's a really good, high-yield unit. For a publisher... it's an innovative, unique look, [and] increases yield," said PointRoll VP of Marketing Mitch Rose.

It's the first product from PointRoll not to carry "boy" branding. The company's other rich media and roll-over units are dubbed FatBoy, TowelBoy, TomBoy and BadBoy.

PointRoll is up for sale, ClickZ learned in January. The company has secured the services of Tolman Geffs at Jordan, Edmiston Group to entertain offers. Additionally, Rose said the firm has nearly tripled its sales volume in recent months.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...