iVillage, Overstock Team Up
A new co-branded shopping site extends the reach of discount retailerOverstock and aims to bolster revenues at the women's network.
A new co-branded shopping site extends the reach of discount retailerOverstock and aims to bolster revenues at the women's network.
Overstock.com, which went public in May at $13 and is now trading in the $8 range, signed a co-branded shopping services deal with women’s media company iVillage.
Salt Lake City-based Overstock is an e-commerce “closeout” retailer offering discounted brand-name merchandise.
The company said the deal provides iVillage with additional revenues and gives Overstock.com access to a new audience at the co-branded site. Overstock.com will provide the inventory, fulfillment, site content, customer service, Web site hosting and email marketing for the co-branded site.
Financial specifics were not disclosed, but iVillage certainly could use the money – although it has survived the Internet recession so far, its stock is down to $1 a share and it has never made any money, according to figures from Multex Investor.
iVillage said it would market the new shopping service via direct email campaigns, homepage placements and links within relevant content at its site.
The marketing arrangement allows iVillage to provide visitors “with the ability to purchase brand-name, discounted products without having to control back office transactional functions …” said Douglas McCormick, chairman and CEO of iVillage.
Overstock, which reports its second quarter earnings on Monday, has been busy recently forging similar “powered by” marketing alliances, including one with the Safeway grocery store chain, which is planning a national roll-out of its Safeway Club Exclusives, the company’s first foray into selling non-food items.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article