Average Search CPC Data by Category for February 2010

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A look at the average CPC in search by vertical in the U.S. for February 2010, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, January and February 2010
Category	CPC Jan ($)	CPC Feb ($)	Change (%)
Automotive	0.51	0.48	-5.9
Finance	1.65	1.39	-15.8
Retail	0.37	0.41	10.8
Travel	0.49	0.55	12.2
Source: 2010