Average Search CPC Data by Category for February 2010

  |  March 19, 2010   |  Comments

Average cost-per-click rates in February for auto, finance, retail, and travel categories.

A look at the average CPC in search by vertical in the U.S. for February 2010, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, January and February 2010
Category CPC Jan ($) CPC Feb ($) Change (%)
Automotive 0.51 0.48 -5.9
Finance 1.65 1.39 -15.8
Retail 0.37 0.41 10.8
Travel 0.49 0.55 12.2
Source: Efficient Frontier 2010


Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

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