Average cost-per-click rates in February for auto, finance, retail, and travel categories.
A look at the average CPC in search by vertical in the U.S. for February 2010, compared to the prior month. Data and research are provided by Efficient Frontier.
|U.S. Average Search CPC by Category, January and February 2010|
|Category||CPC Jan ($)||CPC Feb ($)||Change (%)|
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT