Execs and Accounts for September 3, 2002

  |  September 3, 2002   |  Comments

Agency.com's Kyle Shannon to step down; Bluestreak to donate its IonMail platform to the Ad Council; Bigfoot Interactive adds Ray Butkus to board of directors.


Interactive shop Agency.com is expected to announce Thursday that Kyle Shannon, executive vice president of its Applied Concepts Lab and a co-founder of the company, is stepping down and taking an advisory role. In an email sent to Agency.com employees and associates, Shannon gave several reasons for his decision. First and foremost, he said the company has outgrown the need for his particular strengths.

"From the earliest days of the company, I knew there would come a time where the company would mature to a point that my entrepreneurial skills may not be as vital as they were in the early days," Shannon said. "While I obviously have mixed emotions, it is heartening to know that Agency.com has reached this point."

He added that his own interests and strengths don't suit the nature of his role as they once did, and said the company will benefit fiscally as he takes a reduced role.

"As the company has stabilized, the need for executive overhead has shrunk as well," Shannon added. "By reducing my salary dramatically, I can still add value where needed, and save the company some money as well."

It's not yet clear whether Agency.com will be replacing Shannon. He and current CEO Chan Suh founded the company together in 1995, and their tenure as leaders has lasted far longer than that of many of their counterparts at other start-ups, most of whom were replaced when their companies began to falter with the bursting of the dot-com bubble. Company spokespeople couldn't be reached for comment by press time.


Online marketer Bluestreak will donate its IonMail platform to the Ad Council to help the pro bono advertiser communicate more effectively with key media outlets and other constituents.

Under the partnership, IonMail will become the preferred solution for delivering Ad Council email campaigns. The personalization and automation capabilities built into the IonMail solution will enable the Ad Council to optimize its messaging and effectively communicate appropriate information to a varied audience. Potential uses include communicating campaign-related updates to TV stations and other media outlets and directing interested parties to its Web site.

"We are happy to make this donation to the Ad Council," said Annette Tonti, chief marketing officer at Bluestreak. "Their mission of educating the public on key issues is critical and we are proud to help by offering our technology."


E-mail marketing firm Bigfoot Interactive has added Ray Butkus to its board of directors. Butkus most recently served as president and chief operating officer of Naviant Marketing Solutions. Prior to that, he was vice president of Intelliquest's IQ2.Net division, which marketed information products. He also served as president of GEN Logistics Systems, a provider of information services to the transportation industry, and as a sales VP at AT&T , where he spent nearly 20 years in various management roles.

"It's an honor to welcome Ray Butkus to the Bigfoot Interactive team," said Al DiGuido, CEO of Bigfoot Interactive. "Ray is a proven business executive whose experience and tenure in the interactive marketing arena will add valuable strategic and industry leadership to the board."

For more breaking news on account action and executive moves, visit ChannelSeven.com.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

RELATED READING

Information currently unavailable

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...