| Statistic | Date | Source |
| Familiarity With In-Game Advertising, February 13-27, 2006 (%) | May 2006 | comScore Networks |
| Likelihood in the Next Three Months Will Play Game That Advertises or Promotes a Product or Service, February 13-27, 2006 (%) | May 2006 | comScore Networks |
| Heavy Gamers' Agreement With Statements About In-Game Advertising, February 13-27, 2006 (%) | May 2006 | comScore Networks |
| Advertising Breakdown by Industry, Monthly Comparison | May 2006 | Nielsen//NetRatings |
| Advertising Breakdown by Industry, Ad Unit Types | May 2006 | Nielsen//NetRatings |
| Top 25 Companies by Sponsored Link Impressions, Number of Impressions | May 2006 | Nielsen//NetRatings |
| Top 25 Companies by Sponsored Link Impressions, Top Three Search Terms | May 2006 | Nielsen//NetRatings |
| Top 50 Internet Advertisers by Media Value, March 2006 | May 2006 | TNS Media Intelligence, 2006 |
| Advertising Breakdown by Industry, Monthly Comparison | April 2006 | Nielsen//NetRatings |
| Advertising Breakdown by Industry, Ad Unit Types | April 2006 | Nielsen//NetRatings |
| Top 25 Companies by Sponsored Link Impressions, Number of Impressions | April 2006 | Nielsen//NetRatings |
| Top 25 Companies by Sponsored Link Impressions, Top Three Search Terms | April 2006 | Nielsen//NetRatings |
| Top 50 Internet Advertisers by Media Value, February 2006 | April 2006 | TNS Media Intelligence, 2006 |
| Top 50 Internet Advertisers by Media Value, January 2006 | March 2006 | TNS Media Intelligence, 2006 |
| Quarterly Keyword Distribution by CPC October 2004 - October 2005 | February 2006 | DoubleClick |
| Top 50 Internet Advertisers by Media Value, December 2005 | January 2006 | TNS Media Intelligence, 2006 |
| Advertising Impact on Movie Awareness and Ticket Purchase Intent | January 2006 | Dynamic Logic |
| Top 50 Internet Advertisers by Media Value, November 2005 | January 2006 | TNS Media Intelligence, 2006 |
| Top 50 Internet Advertisers by Media Value, October 2005 | December 2005 | TNS Media Intelligence, 2005 |
| US Internet Ad Spending 2004 and 2010 | December 2005 | Park Associates |
| Top 50 Internet Advertisers by Media Value, September 2005 | November 2005 | TNS Media Intelligence, 2005 |
| Level of SEO on Corporate Web Sites of Top 100 Etailer 2004 and 2005 | October 2005 | Oneupweb |
| Top Well-Optimized Corporate Sites of Top E-Tailers, 2005 | October 2005 | Oneupweb |
| Current Primary Coupon Source | October 2005 | Prospectiv |
| Preferred Coupon Source | October 2005 | Prospectiv |
| Top 50 Advertisers by Media Value in August, 2005 | October 2005 | TNS Media Intelligence, 2005 |
| SEM Increases Over the Next 12 Months | September 2005 | MarketingSherpa |
| Click and Conversion Measurements for B2B and B2C Marketers, 2004 and 2005 | September 2005 | MarketingSherpa |
| Top Companies by Sponsored Link Impressions, Week Ending August 21, 2005 | September 2005 | Nielsen//NetRatings, 2005 |
| Top Industries by Total Sponsored Link Placements, Week Ending August 21, 2005 | September 2005 | Nielsen//NetRatings, 2005 |
| Top 50 Internet Advertisers by Media Value, July 2005 | September 2005 | TNS Media Intelligence, 2005 |
| E-Mail Deliverability Concerns (%) | September 2005 | Socketware, 2005 |
| Worldwide Metrics Used to Measure Marketing Campaign Performance, May 23 - June 5 2005 | August 2005 | WebTrends, 2005 |
| Worldwide Methods for Identifying Unique Web Site Visitors, May 23 - June 5, 2005 | August 2005 | WebTrends, 2005 |
| Top 50 Internet Advertisers by Media Value, June 2005 | August 2005 | TNS Media Intelligence, 2005 |
| TV, Print and Internet Influences on Buying | July 2005 | DoubleClick, 2005 |
| Top 50 Internet Advertisers by Media Value, May 2005 | June 2005 | TNS Media Intelligence, 2005 |
| Customer Contact and Call Rates After Lookup | June 2005 | The Kelsey Group, 2005 |
| Aggregator Share of Online Hotel Reservations | June 2005 | Compete Inc., 2005 |
| Best Rate Guarantee Influence on Brand Sites (%) | June 2005 | Compete Inc., 2005 |
| Global Yellow Pages Industry Leaders, 2004 | June 2005 | The Kelsey Group, 2005 |
| Largest Global Yellow Pages Publishers, 2004 | June 2005 | The Kelsey Group, 2005 |
| Desirable Extra Features For Playstation Portable | June 2005 | Park Associates, 2005 |
| Top Three influential Factors for PlayStation Portable (%) | June 2005 | Park Associates, 2005 |
| E-Mail Newsletter and Promotion Opinions and Practices by Moms (%) | June 2005 | lucid marketing and EmailLabs, 2005 |
| The Amount of E-Newsletters and Promotions Moms Subscribe To | June 2005 | lucid marketing and EmailLabs, 2005 |
| Tracking a Campaign Using Image-Matching Technology | June 2005 | comScore Networks, MediaVest, and DoubleClick, 2005 |
| Tracking a Campaign Using Standard Browser Cookies | June 2005 | Nielsen//Ratings, mOne, and DoubleClick, 2005 |
| Tracking a Campaign Using Data Modeling | June 2005 | IMS, Universal McCann, and DoubleClick, 2005 |
| Projected Marketing Budgets for the Top Six Industries, 2005 | June 2005 | U.S. Department of Commerce Bureau of Economic Analysis and Blackfriars Communications, Inc., 2005 |
| Top 50 Internet Advertisers by Expenditure April 2005 | May 2005 | TNS Media Intelligence, 2005 |
| Third-Party Cookie Rejection Rates by Industry | May 2005 | WebTrends |
| MSN Video Streaming Video Avails, February 2004 - March 2005 | May 2005 | AccuStream iMedia Research and Nielsen//NetRatings, 2005 |
| Fathom Online Keyword Price Index ($) | May 2005 | Raymond Lee, Fathom Online analyst, 2005 |
| Triggered Message Barriers | April 2005 | SKYLIST, 2005 |
| Most Important Features in an E-Mail Marketing Application | April 2005 | SKYLIST, 2005 |
| Projected U.S. Local Online Ad Spending, 2003-05 | April 2005 | Borrell Associates Inc. |
| U.S. Locally Spent Online Advertising, 2004 (%) | April 2005 | Borrell Associates Inc. |
| Rich and Streaming Media as a Percentage of Display Ad Spending | March 2005 | Jupiter Research |
| Traffic and Conversion Rate Change for Site Appearing on Google's First Results Page | February 2005 | Oneupweb, 2005 |
| Traffic Change for Sites Appearing on Google's Second or Third Results Page | February 2005 | Oneupweb, 2005 |
| Simultaneous Usage of TV and Internet Has Increased 72% in Four Years | January 2005 | Media in mind |
| Internet Usage by Half Hour Adults 18-54 | January 2005 | Media in mind |
| Factors Influencing Consumers' Choice of E-Mail to Open and Read | January 2005 | Return Path, Inc. |
| Osterman Research Survey on Messaging Issues | January 2005 | Osterman Research Inc. |
| Fathom Online Keyword Price Index | January 2005 | Fathom Online Corp. |
| Growth in the Number of Banner Ads, Nov 2003 to Nov 2004 | January 2005 | Nielsen//NetRatings |
| Top 15 Online Ad Publishers in Europe | January 2005 | Nielsen//NetRatings, AdRelevance |
| Top 10 Advertiser Categories October 2004 | December 2004 | AdZone Research, Inc. |
| 2004 Online Ad Spending Trends | December 2004 | AdZone Research, Inc. |
| Benefits of Online Advertising | November 2004 | 2004 AAF Survey of Industry Leadrs on Advertising Trends |
| Percentage of Media Budget Allocated to Online Ads (average of all respondents) | November 2004 | 2004 AAF Survey of Industry Leadrs on Advertising Trends |
| Video Games Reach a Broad Spectrum of Consumers | October 2004 | Yankee Group |
| Video Game Advertising Forecast | October 2004 | Yankee Group |
| Which of the following would you find usefull if included in the communications you received? | October 2004 | DoubleClick 2004 Consumer Email Study |
| What most compels you to open a permission-based email? | October 2004 | DoubleClick 2004 Consumer Email Study |
| Top Parent Companies, Australia, August 2004, Home and Work Combined | September 2004 | Nielsen//NetRatings |
| Top Parent Companies, United Kingdom, August 2004, Home and Work Combined | September 2004 | Nielsen//NetRatings |
| Top Parent Companies for August 2004, U.S., Work | September 2004 | Nielsen//NetRatings |
| Top Parent Companies for August 2004, U.S., Home | September 2004 | Nielsen//NetRatings |
| Top Parent Companies for July 2004, U.S., Home | August 2004 | Nielsen//NetRatings |
| Top Parent Companies for July 2004, U.S., Work | August 2004 | Nielsen//NetRatings |
| Responses to Olympic-Related Advertising | August 2004 | Dynamic Logic |
| Traffic Increases to Olympics-related Sites, U.S., Aug. 7 to Aug. 14 | August 2004 | Hitwise |
| Concern that Unsubscribed Persons Will Receive E-mails Again | June 2004 | ExactTarget |
| Difficulty in Managing Global Unsubscribes | June 2004 | ExactTarget |
| Top Parent Companies, United Kingdom, May 2004, Home and Work Combined | June 2004 | Nielsen//NetRatings |
| Top Parent Companies, Australia, May 2004, Home and Work Combined | June 2004 | Nielsen//NetRatings |
| Programs Watched with Delay to Skip Ads | June 2004 | Lyra Research |
| Top Parent Companies for May 2004, U.S., Home | June 2004 | Nielsen//NetRatings |
| Top Parent Companies for May 2004, U.S., Work | June 2004 | Nielsen//NetRatings |
| Most Relevant Search Result | April 2004 | iProspect, Survey Sampling International, WebSurveyor, and Stratagem Research |
| Advertising/Marketing Opinions -- Then and Now | April 2004 | Yankelovich Partners, Inc. |
| Last time they used media simultaneously, business people said they paid the most attention to: | April 2004 | Mobium Creative Group |
| Q4 2003 Overall E-mail Performance | March 2004 | DoubleClick |
| Median Rich Media Share of Advertiser Portfolios | March 2004 | Nielsen//NetRatings: AdRelevance |
| Total Traffic/Impressions | March 2004 | DoubleClick |
| For what purpose is digital marketing being employed in your company? | February 2004 | the CMO Council, BtoB Magazine, USA Today, and Responsys |
| Top 10 Largest Gaining Advertiser Web Sites | February 2004 | comScore Media Metrix |
| The Growth of Rich Media | February 2004 | DoubleClick |
| E-Mail Distribution Days | December 2003 | EmailLabs |
| Worldwide Internet Traffic | December 2003 | OneStat, April 2003 |
| Paid Search Listing to Conversion Over 10-Week Period | December 2003 | Advertising.com |
| Open and Click Performance | December 2003 | DoubleClick |
| Retail/Catalog Average E-mail Conversion Rates | December 2003 | DoubleClick |
| Top Ad-Supported Sites | November 2003 | Nielsen//NetRatings@Plan |
| Percentage of Rich Media as Total Ad Impressions Served | October 2003 | DoubleClick |
| B2B and B2C E-zine Comparison | October 2003 | Opt-in News |
| Advertising Performance by Region | September 2003 | Advertising.com |
| Reactions to E-mail | September 2003 | Bigfoot Interactive, April 2003 |
| Unique Open Rates by Industry | September 2003 | IMN |
| Those Who Have Clicked on a Banner Ad in the Last Month | September 2003 | Arbitron/Edison Media Research |
| Top Stickiest Brands of August 2003, at Work | September 2003 | Nielsen//NetRatings |
| Top Stickiest Brands of August 2003, at Home | September 2003 | Nielsen//NetRatings |
| Teen and Young Adult Media Exposure | September 2003 | Harris Interactive and Teenage Research Unlimited (TRU) |
| Bounce Rates | August 2003 | DoubleClick |
| Overall E-mail Performance | August 2003 | DoubleClick |
| U.S. Total Advertising Spending | July 2003 | eMarketer |
| Top Stickiest Brands of May 2003, at Work | June 2003 | Nielsen//NetRatings |
| Top Stickiest Brands of May 2003, at Home | June 2003 | Nielsen//NetRatings |
| Internet Ad Category Spending | June 2003 | IAB and PwC |
| Internet Ad Revenues by Year | June 2003 | IAB and PwC |
| Top Stickiest Brands of April 2003, at Work | May 2003 | Nielsen//NetRatings |
| Top Stickiest Brands of April 2003, at Home | May 2003 | Nielsen//NetRatings |
| Top Stickiest Brands of March 2003, at Work | April 2003 | Nielsen//NetRatings |
| Top Stickiest Brands of March 2003, at Home | April 2003 | Nielsen//NetRatings |
| Top Ten Prescription Brand Drugs By Ad Recall Levels (Based on % of buyers that recalled seeing an ad for the prescription brand that they purchased) | April 2003 | Ipsos PharmTrends |
| Top Categories For Prescription Brand Drug Recall (Based on % of category buyers that recalled an ad for the prescription brand within that category) | April 2003 | Ipsos PharmTrends |
| Sweden's Top Advertisers | April 2003 | Nielsen/NetRatings |
| Top Online Ad Formats* Used by Top 100 Traditional Advertisers | March 2003 | Nielsen/NetRatings |
| Top 10 Advertisers by Company | March 2003 | Nielsen/NetRatings |
| C-Level Executives and Advertising | March 2003 | Forbes, 2002 |
| Attitudes toward Super Bowl advertisers | January 2003 | Knowledge Networks/SRI |
| More Interesting: Game or ads? | January 2003 | Knowledge Networks/SRI |
| Daily Overnight Traffic to SuperBowl.com on Super Bowl Sunday | January 2003 | Nielsen//NetRatings |
| Top 10 Brands of November 2002 | December 2002 | Nielsen//NetRatings |
| Top 10 Parent Companies of November 2002 | December 2002 | Nielsen//NetRatings |
| Online Classifieds Spending by Industry, 2001-2007, U.S. | October 2002 | Jupiter Research |
| UK Direct Mail Volumes - 1990 - 2001 | October 2002 | Royal Mail |
| Top Sites by Advertising Revenue, 2001 | March 2002 | CMRi |
| Popularity of Online Ad Sizes | March 2002 | Jupiter Media Metrix |
| Advertising Growth Estimates for 2002 | January 2002 | CMR |
| Online Ad Formats, Percentage of Revenue | December 2001 | IAB |
| Popular Online Ad Formats, 2000 vs. 2001 | September 2001 | IAB/PricewaterhouseCoopers |
| Top Ad Revenue Sites and Advertisers | September 2001 | CMRi |
| Online Advertising/Digital Marketing Spending | August 2001 | Jupiter Media Metrix |
| Leading Web Advertisers of June 2001 | July 2001 | Nielsen//NetRatings |
| Leading Advertisers of May 2001 | June 2001 | Nielsen//NetRatings |
| Leading Advertisers of April 2001 | May 2001 | Nielsen//NetRatings |
| Top Ad Spenders by Category | May 2001 | Nielsen//NetRatings |
| Top Online Ad Categories | April 2001 | IAB/PricewaterhouseCoopers |
| Leading Advertisers of March 2001 | April 2001 | Nielsen//NetRatings |
| Top Advertisers of January 2001 | February 2001 | Nielsen//NetRatings (from AdResource) |
| Top 5 Sites by Advertising Revenue | February 2001 | CMR |
| Super Bowl Advertisers by Industry, 2001 vs 2001 | January 2001 | Nielsen//NetRatings |
| Leading Advertisers of December 2000 | January 2001 | Nielsen//NetRatings (from AdResource.com) |
| Sites with Most Ad Impressions, Dec. 2000 | January 2001 | AdRelevance |
| Primary Uses/Least Popular Uses for Online Ads | December 2000 | Myers Mediaenomics/IAB |
| Online Ad Spending by Quarter, 1996-2000 | December 2000 | IAB/PwC |
| Growth in Retail Ads and Impressions | December 2000 | AdRelevance |
| Share of Ad Impressions by Ad Size | November 2000 | AdRelevance |
| Top Web Advertisers of October 2000 | November 2000 | Nielsen//NetRatings (from AdResource) |
| Distribution of Ad Impressions by Goal | November 2000 | AdRelevance |
| New Online Advertisers by Month | November 2000 | AdRelevance |
| Online Ad Spending by Top Fortune 500 Firms | November 2000 | AdZone Interactive |
| Leading Web Advertisers of September 2000 | October 2000 | Nielsen//NetRatings (From AdResource.com) |
| Online Promotions Used by Small Business | October 2000 | SmartAge/Intelliquest |
| Top Categories for Online Ad Revenue | October 2000 | IAB/PwC |
| Advertising on Music Sites | September 2000 | AdRelevance |
| Leading Advertisers of August 2000 | September 2000 | Nielsen//NetRatings (from AdResource) |
| European Online Ad Stats | September 2000 | AdZone Interactive |
| Share of Ad Impressions by Industry | September 2000 | AdRelevance |
| Top Sites Hosting Kid & Family Ads | September 2000 | AdRelevance |
| Length of Time Banners Run | August 2000 | AdRelevance |
| Average Length of Banner Runs by Industry | August 2000 | AdRelevance |
| Dot-Com Advertisers and Impressions by Industry | September 2000 | AdRelevance |
| Top Web Advertisers of July | August 2000 | Nielsen//NetRatings (from AdResource.com) |
| Online Advertising by Product/Service | August 2000 | Jupiter Communications |
| Online Methods to Promote Sites | August 2000 | ActivMedia |
| Top Sales and Marketing Budgets | August 2000 | ActivMedia |
| Top 25 Spending Brands on UK Sites | July 2000 | AdZone Interactive |
| Top UK Sites for Ad Revenue | July 2000 | AdZone Interactive |
| Top Spending Brands, Sites and Networks for Ads | July 2000 | AdZone Interactive |
| Growth in Retail Ad Impressions and Visitors | July 2000 | AdRelevance/Media Metrix |
| Dot-Com Brand Awareness | June 2000 | Greenfield Online/HMS Partners |
| Genres of Sites with House Ads | June 2000 | AdRelevance |
| Global Online Ad Spending, 1999-2005 | June 2000 | Jupiter Communications |
| Leading Advertisers of April 2000 | May 2000 | Nielsen//NetRatings (from AdResource) |
| Type of Sites That Send Marketing E-Mail | May 2000 | ActivMedia Research |
| Leading Web Advertisers of March 2000 | April 2000 | Nielsen//NetRatings (from AdResource) |
| Site Genres with Most/Least B2B Advertising | March 2000 | AdRelevance |
| B2B Web Advertising Industry Growth Rates | March 2000 | AdRelevance |
| Top 25 Web Advertisers of February 2000 | March 2000 | Nielsen//NetRatings |
| B2B Web Advertising by Industry Segment | March 2000 | AdRelevance |
| Leading Advertisers of January 2000 | February 2000 | Nielsen//NetRatings (from Ad Resource) |
| Most Popular Internet Ad Types in the UK | January 2000 | Fletcher Research |
| Leading Advertisers of December 1999 | January 2000 | Nielsen//NetRatings (from Ad Resource) |
| Leading UK Web Advertisers -- October 1999 | December 1999 | Fletcher Research (from Ad Resource) |
| Leading Web Advertisers of November 1999 | December 1999 | Nielsen//NetRatings (from Ad Resource) |
| Leading Advertisers of October 1999 | November 1999 | Nielsen//NetRatings (from Ad Resource) |
| Top Web Advertisers of September 1999 | October 1999 | Nielsen//NetRatings (from Ad Resource) |
| Top Web Advertisers of August | September 1999 | Nielsen//NetRatings |
| Top Web Advertisers of July 1999 | August 1999 | Nielsen//NetRatings |
| Top Web Advertisers of June | July 1999 | Nielsen//NetRatings |