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  |  May 1, 2006   |  Comments

Ad Stats

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Statistic Date Source
This Week's U.S. Web Usage, Home Updated regularly Nielsen//Net Ratings
This Week's U.S. Web Usage, Work Updated regularly Nielsen//Net Ratings
This Week's Top U.S. Parent Companies, Home Updated regularly Nielsen//Net Ratings
This Week's Top U.S. Parent Companies, Work Updated regularly Nielsen//Net Ratings

Statistic Date Source
Familiarity With In-Game Advertising, February 13-27, 2006 (%) May 2006 comScore Networks
Likelihood in the Next Three Months Will Play Game That Advertises or Promotes a Product or Service, February 13-27, 2006 (%) May 2006 comScore Networks
Heavy Gamers' Agreement With Statements About In-Game Advertising, February 13-27, 2006 (%) May 2006 comScore Networks
Advertising Breakdown by Industry, Monthly Comparison May 2006 Nielsen//NetRatings
Advertising Breakdown by Industry, Ad Unit Types May 2006 Nielsen//NetRatings
Top 25 Companies by Sponsored Link Impressions, Number of Impressions May 2006 Nielsen//NetRatings
Top 25 Companies by Sponsored Link Impressions, Top Three Search Terms May 2006 Nielsen//NetRatings
Top 50 Internet Advertisers by Media Value, March 2006 May 2006 TNS Media Intelligence, 2006
Advertising Breakdown by Industry, Monthly Comparison April 2006 Nielsen//NetRatings
Advertising Breakdown by Industry, Ad Unit Types April 2006 Nielsen//NetRatings
Top 25 Companies by Sponsored Link Impressions, Number of Impressions April 2006 Nielsen//NetRatings
Top 25 Companies by Sponsored Link Impressions, Top Three Search Terms April 2006 Nielsen//NetRatings
Top 50 Internet Advertisers by Media Value, February 2006 April 2006 TNS Media Intelligence, 2006
Top 50 Internet Advertisers by Media Value, January 2006 March 2006 TNS Media Intelligence, 2006
Quarterly Keyword Distribution by CPC October 2004 - October 2005 February 2006 DoubleClick
Top 50 Internet Advertisers by Media Value, December 2005 January 2006 TNS Media Intelligence, 2006
Advertising Impact on Movie Awareness and Ticket Purchase Intent January 2006 Dynamic Logic
Top 50 Internet Advertisers by Media Value, November 2005 January 2006 TNS Media Intelligence, 2006
Top 50 Internet Advertisers by Media Value, October 2005 December 2005 TNS Media Intelligence, 2005
US Internet Ad Spending 2004 and 2010 December 2005 Park Associates
Top 50 Internet Advertisers by Media Value, September 2005 November 2005 TNS Media Intelligence, 2005
Level of SEO on Corporate Web Sites of Top 100 Etailer 2004 and 2005 October 2005 Oneupweb
Top Well-Optimized Corporate Sites of Top E-Tailers, 2005 October 2005 Oneupweb
Current Primary Coupon Source October 2005 Prospectiv
Preferred Coupon Source October 2005 Prospectiv
Top 50 Advertisers by Media Value in August, 2005 October 2005 TNS Media Intelligence, 2005
SEM Increases Over the Next 12 Months September 2005 MarketingSherpa
Click and Conversion Measurements for B2B and B2C Marketers, 2004 and 2005 September 2005 MarketingSherpa
Top Companies by Sponsored Link Impressions, Week Ending August 21, 2005 September 2005 Nielsen//NetRatings, 2005
Top Industries by Total Sponsored Link Placements, Week Ending August 21, 2005 September 2005 Nielsen//NetRatings, 2005
Top 50 Internet Advertisers by Media Value, July 2005 September 2005 TNS Media Intelligence, 2005
E-Mail Deliverability Concerns (%) September 2005 Socketware, 2005
Worldwide Metrics Used to Measure Marketing Campaign Performance, May 23 - June 5 2005 August 2005 WebTrends, 2005
Worldwide Methods for Identifying Unique Web Site Visitors, May 23 - June 5, 2005 August 2005 WebTrends, 2005
Top 50 Internet Advertisers by Media Value, June 2005 August 2005 TNS Media Intelligence, 2005
TV, Print and Internet Influences on Buying July 2005 DoubleClick, 2005
Top 50 Internet Advertisers by Media Value, May 2005 June 2005 TNS Media Intelligence, 2005
Customer Contact and Call Rates After Lookup June 2005 The Kelsey Group, 2005
Aggregator Share of Online Hotel Reservations June 2005 Compete Inc., 2005
Best Rate Guarantee Influence on Brand Sites (%) June 2005 Compete Inc., 2005
Global Yellow Pages Industry Leaders, 2004 June 2005 The Kelsey Group, 2005
Largest Global Yellow Pages Publishers, 2004 June 2005 The Kelsey Group, 2005
Desirable Extra Features For Playstation Portable June 2005 Park Associates, 2005
Top Three influential Factors for PlayStation Portable (%) June 2005 Park Associates, 2005
E-Mail Newsletter and Promotion Opinions and Practices by Moms (%) June 2005 lucid marketing and EmailLabs, 2005
The Amount of E-Newsletters and Promotions Moms Subscribe To June 2005 lucid marketing and EmailLabs, 2005
Tracking a Campaign Using Image-Matching Technology June 2005 comScore Networks, MediaVest, and DoubleClick, 2005
Tracking a Campaign Using Standard Browser Cookies June 2005 Nielsen//Ratings, mOne, and DoubleClick, 2005
Tracking a Campaign Using Data Modeling June 2005 IMS, Universal McCann, and DoubleClick, 2005
Projected Marketing Budgets for the Top Six Industries, 2005 June 2005 U.S. Department of Commerce Bureau of Economic Analysis and Blackfriars Communications, Inc., 2005
Top 50 Internet Advertisers by Expenditure April 2005 May 2005 TNS Media Intelligence, 2005
Third-Party Cookie Rejection Rates by Industry May 2005 WebTrends
MSN Video Streaming Video Avails, February 2004 - March 2005 May 2005 AccuStream iMedia Research and Nielsen//NetRatings, 2005
Fathom Online Keyword Price Index ($) May 2005 Raymond Lee, Fathom Online analyst, 2005
Triggered Message Barriers April 2005 SKYLIST, 2005
Most Important Features in an E-Mail Marketing Application April 2005 SKYLIST, 2005
Projected U.S. Local Online Ad Spending, 2003-05 April 2005 Borrell Associates Inc.
U.S. Locally Spent Online Advertising, 2004 (%) April 2005 Borrell Associates Inc.
Rich and Streaming Media as a Percentage of Display Ad Spending March 2005 Jupiter Research
Traffic and Conversion Rate Change for Site Appearing on Google's First Results Page February 2005 Oneupweb, 2005
Traffic Change for Sites Appearing on Google's Second or Third Results Page February 2005 Oneupweb, 2005
Simultaneous Usage of TV and Internet Has Increased 72% in Four Years January 2005 Media in mind
Internet Usage by Half Hour Adults 18-54 January 2005 Media in mind
Factors Influencing Consumers' Choice of E-Mail to Open and Read January 2005 Return Path, Inc.
Osterman Research Survey on Messaging Issues January 2005 Osterman Research Inc.
Fathom Online Keyword Price Index January 2005 Fathom Online Corp.
Growth in the Number of Banner Ads, Nov 2003 to Nov 2004 January 2005 Nielsen//NetRatings
Top 15 Online Ad Publishers in Europe January 2005 Nielsen//NetRatings, AdRelevance
Top 10 Advertiser Categories October 2004 December 2004 AdZone Research, Inc.
2004 Online Ad Spending Trends December 2004 AdZone Research, Inc.
Benefits of Online Advertising November 2004 2004 AAF Survey of Industry Leadrs on Advertising Trends
Percentage of Media Budget Allocated to Online Ads (average of all respondents) November 2004 2004 AAF Survey of Industry Leadrs on Advertising Trends
Video Games Reach a Broad Spectrum of Consumers October 2004 Yankee Group
Video Game Advertising Forecast October 2004 Yankee Group
Which of the following would you find usefull if included in the communications you received? October 2004 DoubleClick 2004 Consumer Email Study
What most compels you to open a permission-based email? October 2004 DoubleClick 2004 Consumer Email Study
Top Parent Companies, Australia, August 2004, Home and Work Combined September 2004 Nielsen//NetRatings
Top Parent Companies, United Kingdom, August 2004, Home and Work Combined September 2004 Nielsen//NetRatings
Top Parent Companies for August 2004, U.S., Work September 2004 Nielsen//NetRatings
Top Parent Companies for August 2004, U.S., Home September 2004 Nielsen//NetRatings
Top Parent Companies for July 2004, U.S., Home August 2004 Nielsen//NetRatings
Top Parent Companies for July 2004, U.S., Work August 2004 Nielsen//NetRatings
Responses to Olympic-Related Advertising August 2004 Dynamic Logic
Traffic Increases to Olympics-related Sites, U.S., Aug. 7 to Aug. 14 August 2004 Hitwise
Concern that Unsubscribed Persons Will Receive E-mails Again June 2004 ExactTarget
Difficulty in Managing Global Unsubscribes June 2004 ExactTarget
Top Parent Companies, United Kingdom, May 2004, Home and Work Combined June 2004 Nielsen//NetRatings
Top Parent Companies, Australia, May 2004, Home and Work Combined June 2004 Nielsen//NetRatings
Programs Watched with Delay to Skip Ads June 2004 Lyra Research
Top Parent Companies for May 2004, U.S., Home June 2004 Nielsen//NetRatings
Top Parent Companies for May 2004, U.S., Work June 2004 Nielsen//NetRatings
Most Relevant Search Result April 2004 iProspect, Survey Sampling International, WebSurveyor, and Stratagem Research
Advertising/Marketing Opinions -- Then and Now April 2004 Yankelovich Partners, Inc.
Last time they used media simultaneously, business people said they paid the most attention to: April 2004 Mobium Creative Group
Q4 2003 Overall E-mail Performance March 2004 DoubleClick
Median Rich Media Share of Advertiser Portfolios March 2004 Nielsen//NetRatings: AdRelevance
Total Traffic/Impressions March 2004 DoubleClick
For what purpose is digital marketing being employed in your company? February 2004 the CMO Council, BtoB Magazine, USA Today, and Responsys
Top 10 Largest Gaining Advertiser Web Sites February 2004 comScore Media Metrix
The Growth of Rich Media February 2004 DoubleClick
E-Mail Distribution Days December 2003 EmailLabs
Worldwide Internet Traffic December 2003 OneStat, April 2003
Paid Search Listing to Conversion Over 10-Week Period December 2003 Advertising.com
Open and Click Performance December 2003 DoubleClick
Retail/Catalog Average E-mail Conversion Rates December 2003 DoubleClick
Top Ad-Supported Sites November 2003 Nielsen//NetRatings@Plan
Percentage of Rich Media as Total Ad Impressions Served October 2003 DoubleClick
B2B and B2C E-zine Comparison October 2003 Opt-in News
Advertising Performance by Region September 2003 Advertising.com
Reactions to E-mail September 2003 Bigfoot Interactive, April 2003
Unique Open Rates by Industry September 2003 IMN
Those Who Have Clicked on a Banner Ad in the Last Month September 2003 Arbitron/Edison Media Research
Top Stickiest Brands of August 2003, at Work September 2003 Nielsen//NetRatings
Top Stickiest Brands of August 2003, at Home September 2003 Nielsen//NetRatings
Teen and Young Adult Media Exposure September 2003 Harris Interactive and Teenage Research Unlimited (TRU)
Bounce Rates August 2003 DoubleClick
Overall E-mail Performance August 2003 DoubleClick
U.S. Total Advertising Spending July 2003 eMarketer
Top Stickiest Brands of May 2003, at Work June 2003 Nielsen//NetRatings
Top Stickiest Brands of May 2003, at Home June 2003 Nielsen//NetRatings
Internet Ad Category Spending June 2003 IAB and PwC
Internet Ad Revenues by Year June 2003 IAB and PwC
Top Stickiest Brands of April 2003, at Work May 2003 Nielsen//NetRatings
Top Stickiest Brands of April 2003, at Home May 2003 Nielsen//NetRatings
Top Stickiest Brands of March 2003, at Work April 2003 Nielsen//NetRatings
Top Stickiest Brands of March 2003, at Home April 2003 Nielsen//NetRatings
Top Ten Prescription Brand Drugs By Ad Recall Levels (Based on % of buyers that recalled seeing an ad for the prescription brand that they purchased) April 2003 Ipsos PharmTrends
Top Categories For Prescription Brand Drug Recall (Based on % of category buyers that recalled an ad for the prescription brand within that category) April 2003 Ipsos PharmTrends
Sweden's Top Advertisers April 2003 Nielsen/NetRatings
Top Online Ad Formats* Used by Top 100 Traditional Advertisers March 2003 Nielsen/NetRatings
Top 10 Advertisers by Company March 2003 Nielsen/NetRatings
C-Level Executives and Advertising March 2003 Forbes, 2002
Attitudes toward Super Bowl advertisers January 2003 Knowledge Networks/SRI
More Interesting: Game or ads? January 2003 Knowledge Networks/SRI
Daily Overnight Traffic to SuperBowl.com on Super Bowl Sunday January 2003 Nielsen//NetRatings
Top 10 Brands of November 2002 December 2002 Nielsen//NetRatings
Top 10 Parent Companies of November 2002 December 2002 Nielsen//NetRatings
Online Classifieds Spending by Industry, 2001-2007, U.S. October 2002 Jupiter Research
UK Direct Mail Volumes - 1990 - 2001 October 2002 Royal Mail
Top Sites by Advertising Revenue, 2001 March 2002 CMRi
Popularity of Online Ad Sizes March 2002 Jupiter Media Metrix
Advertising Growth Estimates for 2002 January 2002 CMR
Online Ad Formats, Percentage of Revenue December 2001 IAB
Popular Online Ad Formats, 2000 vs. 2001 September 2001 IAB/PricewaterhouseCoopers
Top Ad Revenue Sites and Advertisers September 2001 CMRi
Online Advertising/Digital Marketing Spending August 2001 Jupiter Media Metrix
Leading Web Advertisers of June 2001 July 2001 Nielsen//NetRatings
Leading Advertisers of May 2001 June 2001 Nielsen//NetRatings
Leading Advertisers of April 2001 May 2001 Nielsen//NetRatings
Top Ad Spenders by Category May 2001 Nielsen//NetRatings
Top Online Ad Categories April 2001 IAB/PricewaterhouseCoopers
Leading Advertisers of March 2001 April 2001 Nielsen//NetRatings
Top Advertisers of January 2001 February 2001 Nielsen//NetRatings
(from AdResource)
Top 5 Sites by Advertising Revenue February 2001 CMR
Super Bowl Advertisers by Industry, 2001 vs 2001 January 2001 Nielsen//NetRatings
Leading Advertisers of December 2000 January 2001 Nielsen//NetRatings
(from AdResource.com)
Sites with Most Ad Impressions, Dec. 2000 January 2001 AdRelevance
Primary Uses/Least Popular Uses for Online Ads December 2000 Myers Mediaenomics/IAB
Online Ad Spending by Quarter, 1996-2000 December 2000 IAB/PwC
Growth in Retail Ads and Impressions December 2000 AdRelevance
Share of Ad Impressions by Ad Size November 2000 AdRelevance
Top Web Advertisers of October 2000 November 2000 Nielsen//NetRatings
(from AdResource)
Distribution of Ad Impressions by Goal November 2000 AdRelevance
New Online Advertisers by Month November 2000 AdRelevance
Online Ad Spending by Top Fortune 500 Firms November 2000 AdZone Interactive
Leading Web Advertisers of September 2000 October 2000 Nielsen//NetRatings
(From AdResource.com)
Online Promotions Used by Small Business October 2000 SmartAge/Intelliquest
Top Categories for Online Ad Revenue October 2000 IAB/PwC
Advertising on Music Sites September 2000 AdRelevance
Leading Advertisers of August 2000 September 2000 Nielsen//NetRatings
(from AdResource)
European Online Ad Stats September 2000 AdZone Interactive
Share of Ad Impressions by Industry September 2000 AdRelevance
Top Sites Hosting Kid & Family Ads September 2000 AdRelevance
Length of Time Banners Run August 2000 AdRelevance
Average Length of Banner Runs by Industry August 2000 AdRelevance
Dot-Com Advertisers and Impressions by Industry September 2000 AdRelevance
Top Web Advertisers of July August 2000 Nielsen//NetRatings
(from AdResource.com)
Online Advertising by Product/Service August 2000 Jupiter Communications
Online Methods to Promote Sites August 2000 ActivMedia
Top Sales and Marketing Budgets August 2000 ActivMedia
Top 25 Spending Brands on UK Sites July 2000 AdZone Interactive
Top UK Sites for Ad Revenue July 2000 AdZone Interactive
Top Spending Brands, Sites and Networks for Ads July 2000 AdZone Interactive
Growth in Retail Ad Impressions and Visitors July 2000 AdRelevance/Media Metrix
Dot-Com Brand Awareness June 2000 Greenfield Online/HMS Partners
Genres of Sites with House Ads June 2000 AdRelevance
Global Online Ad Spending, 1999-2005 June 2000 Jupiter Communications
Leading Advertisers of April 2000 May 2000 Nielsen//NetRatings
(from AdResource)
Type of Sites That Send Marketing E-Mail May 2000 ActivMedia Research
Leading Web Advertisers of March 2000 April 2000 Nielsen//NetRatings
(from AdResource)
Site Genres with Most/Least B2B Advertising March 2000 AdRelevance
B2B Web Advertising Industry Growth Rates March 2000 AdRelevance
Top 25 Web Advertisers of February 2000 March 2000 Nielsen//NetRatings
B2B Web Advertising by Industry Segment March 2000 AdRelevance
Leading Advertisers of January 2000 February 2000 Nielsen//NetRatings
(from Ad Resource)
Most Popular Internet Ad Types in the UK January 2000 Fletcher Research
Leading Advertisers of December 1999 January 2000 Nielsen//NetRatings
(from Ad Resource)
Leading UK Web Advertisers -- October 1999 December 1999 Fletcher Research
(from Ad Resource)
Leading Web Advertisers of November 1999 December 1999 Nielsen//NetRatings
(from Ad Resource)
Leading Advertisers of October 1999 November 1999 Nielsen//NetRatings
(from Ad Resource)
Top Web Advertisers of September 1999 October 1999 Nielsen//NetRatings
(from Ad Resource)
Top Web Advertisers of August September 1999 Nielsen//NetRatings
Top Web Advertisers of July 1999 August 1999 Nielsen//NetRatings
Top Web Advertisers of June July 1999 Nielsen//NetRatings

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