EyeWonder Joins Rich Media Generalists

  |  August 1, 2005   |  Comments

The video ad specialist will offer a broader suite of rich media products.

Online video ad specialist EyeWonder will expand into other forms of rich media, the company is expected to announce today.

EyeWonder's new AdWonder platform adds two new rich media formats and centralizes rich media ad creation and reporting for advertisers and agency clients. New units include an interaction-enabled banner and an expanding banner.

The idea is to get video advertising clients to hand over all their rich media business to EyeWonder.

"A good campaign for us was to get 20 percent of [a client's] total impressions," said Jason Scheidt, EyeWonder's VP of marketing. "The rest was non-video rich media impressions."

Scheidt said the move will diversify EyeWonder's business as in-banner video nears a saturation point. He predicted an inevitable user backlash from the overuse of video ads.

AdWonder's target customers are existing clients who already use EyeWonder for video and want to consolidate the rest of their rich media with one provider. Some agencies have already run non-video campaigns with the company.

Scheidt said the cost of a regular rich media campaign would be between 25 and 50 percent of what EyeWonder charges for video. He added the company can execute non-video rich media campaigns at a much lower CPM rate than what the market charges today.

The platform doesn't include interstitials, in-stream or floating ads that lack a banner to anchor them in a Web page.

EyeWonder joins a long list of firms that have moved from format specialization to a broader expertise in rich media and online advertising in general. Earlier this month, rival rich media firm Eyeblaster announced it will develop an ad management platform for all online display advertising.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...
    • Assistant Product Listing Ads (PLA) Manager
      Assistant Product Listing Ads (PLA) Manager (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for an Assistant Product Listing Ads (PLA...