March 9, 2007 | Comments
Top 50 Advertisers by Media Value in January, 2007
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
|Top 50 Internet Advertisers by Media Value,|
|Position||Advertiser||Media Value |
|2||University of Phoenix Online||12,730.2||Edu|
|10||E*Trade Financial Online ||7,894.0||Fin|
|18||Scottrade Consumer Services||5,292.2||Fin|
|19||Countrywide Home Loans||5,007.3||Fin|
|23||Chase Freedom ||4,182.9||Fin|
|25||Homepages.com Realty ||3,824.7||Class|
|27||Dodge Trucks Nitro||3,763.9||Auto|
|29||Blockbuster Online ||3,720.2||Ret|
|30||Ford Trucks Edge||3,643.6||Auto|
|33||Forex Capital Markets (FXCM.com)||3,273.4||Fin|
|34||Budget Rent A Car||3,225.0||Auto|
|43||H&R Block TaxCut||2,666.9||Fin|
|45||University of Phoenix||2,634.3||Edu|
|46||AT&T & Cingular Wireless||2,560.5||Tech|
|47||State Farm Auto Insurance||2,435.3||Fin|
|49||Bank of America||2,374.9||Fin|
| ||GRAND TOTAL||$265,796.6|| |
|Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality|
|View: Top 50 Internet Advertisers in December, 2006|
Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.