Internet adoption remains slow in North America while other countries continue to grow to saturation levels.
The most significant stagnation in the uptake of active Internet users was in North America. Regular Internet usage sits at 71 percent in the U.S. and 72 percent in Canada. The percentage of Internet users in North America increased only slightly over the 2005 rate after a growth spurt in 2004. Though the rate of new Internet users is expected to remain stagnant, North America is viewed as an important Internet economy. Adoption of technologies such as Wi-Fi connectivity, RSS feeds, blog authoring and podcasts drive Internet usage and set the pace globally.
|Click on graphic to view chart|
France experienced the highest rate of increase in Internet users in 2005, with Germany and Russia following close behind.
"In Europe they show a lot more signs of growth, and we think growth will be strong in that region," said Wright, who says in parts of Europe there are incentives through service bundles. "I think the whole triple-play promotional perspective is one of the aspects driving growth in Western Europe."
Data are based on interviews conducted in 12 key global markets with over 6,500 adults, including 3,462 active Internet users.
|Global Weekly Internet Usage Time, November-December 2005|
|Country||Mean Number of Hours Online per Week|
|Source: Ipsos, 2006|
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT