Nokia selects Carat for its media planning and buying worldwide; Millennial Media hires two sales executives; DAZMedia hires Ilana Raz to develop agency's healthcare business.
Nokia selects Carat as its global media agency network. Carat will serve as Nokia's sole global media agency to handle media planning and buying, with an emphasis on digital capabilities.
Millennial Media adds two new sales executives. Betsy Flounders, based in Chicago, covers the central region. She previously sold and managed digital at MTV Networks, People.com, and Conde Nast Digital. Chip Wayt, based in Millennial's San Francisco office, is director of sales, western region. He spent several years as sales manager for AOL's Advertising.com and Platform-A in the agency's San Francisco office.
Healthcare marketing executive goes to DAZMedia. Ilana Raz joined the full-service digital agency based in New Jersey. Her new role is director, business development and strategy; she will develop interactive strategies in the pharmaceutical and healthcare industries. She was previously director of business development at CCG Metamedia.
CJP Communications hires former AOL communications exec. Eric Chandler, former senior communications director at AOL, was named senior vice president at CJP, a New York-based full-service communications firm. Chandler will work to expand the firm's digital and social media offerings.
Behavioral targeting platform interClick appoints Brett Cravatt to its board of directors. Cravatt was the founder of Los Angeles-based direct marketing firm WebYES, and served as chief operating officer of Connexus' ad network's Traffic Marketplace.
Wirestone implements a site overhaul. Marketing solutions company Wirestone redesigned its Web site to promote targeted customer experiences the agency creates for its clients.
Former M:Metrics sales exec joins Crowd Science. Robert Hooven was named VP of sales at the audience measurement company. Hooven was previously senior vice president of the comScore M:Metrics division.
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Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT