Scion Uses Widgets to Promote Three Models

  |  February 19, 2008   |  Comments

Rich media firm Interpolls created and is distributing a shareable widget for the car maker.

Never one to shy away from an experimental marketing technique, Scion has created shareable widgets to promote three of its makes. The Toyota division partnered with rich media firm Interpolls to create and distribute the widget to sites including Gamespot.

The widget allows viewers to click images of the Scion XD, XB and TC to view previously used video creative from Scion agency Attik, or engage with polls or trivia content. True to widget form, the ad can be reposted to users' Web pages or social networking profiles.

Scion has a long tradition of using non-traditional media to promote its brand and reach younger consumers, having launched its own virtual world environment and established virtual presences on WhyVille, Second Life and There.com. Its online ad buys have tended to target urban niche sites like Blastro.com, BlockSavvy.com, Streetfire.net and HipHopDX.com. The company has also worked with Interpolls before to create interactive HTML-based non-shareable ads.

Toyota views its experimental marketing initiatives for Scion as a test bed for its other brands, Adrian Si, Scion interactive marketing manager, told ClickZ in August.

"For our brand we're not just after the youth demographic, but the trendsetting youth. We're looking for them to spread the gospel about our brand," Si said. "Part of our job is to investigate new ideas and non-traditional media, and pass those learning on to our sister companies."

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Matthew G. Nelson

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...