Rich media firm Interpolls created and is distributing a shareable widget for the car maker.
Never one to shy away from an experimental marketing technique, Scion has created shareable widgets to promote three of its makes. The Toyota division partnered with rich media firm Interpolls to create and distribute the widget to sites including Gamespot.
The widget allows viewers to click images of the Scion XD, XB and TC to view previously used video creative from Scion agency Attik, or engage with polls or trivia content. True to widget form, the ad can be reposted to users' Web pages or social networking profiles.
Scion has a long tradition of using non-traditional media to promote its brand and reach younger consumers, having launched its own virtual world environment and established virtual presences on WhyVille, Second Life and There.com. Its online ad buys have tended to target urban niche sites like Blastro.com, BlockSavvy.com, Streetfire.net and HipHopDX.com. The company has also worked with Interpolls before to create interactive HTML-based non-shareable ads.
Toyota views its experimental marketing initiatives for Scion as a test bed for its other brands, Adrian Si, Scion interactive marketing manager, told ClickZ in August.
"For our brand we're not just after the youth demographic, but the trendsetting youth. We're looking for them to spread the gospel about our brand," Si said. "Part of our job is to investigate new ideas and non-traditional media, and pass those learning on to our sister companies."
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
November 19, 2014
1:00pm ET/10:00am PT