Advertising Placements by Industry and Top Sponsored Links, November 2007

  |  December 20, 2007   |  Comments

The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, October and November 2007
Industry Total Impressions, November 2007
(M)
Total Impressions, October 2007
(M)
Change From Previous Month (%)
Automotive 7,841.1 9,832.1 -20.25
Business-to-business 6,821.1 6,621.7 3.01
Consumer goods 12,373.6 12,146.0 1.87
Entertainment 15,698.8 15,466.2 1.50
Financial services 100,420.5 87,608.9 14.62
Hardware and electronics 9,024.5 6,442.6 40.08
Health 5,560.8 4,753.4 16.99
Public services 7,238.4 9,182.9 -21.18
Retail goods and services 37,226.0 38,487.6 -3.28
Software 4,519.8 3,827.4 18.09
Telecommunications 16,487.6 13,783.4 19.62
Travel 6,928.6 7,394.7 -6.30
Web media 92,524.8 85,052.6 8.79
Source: Nielsen Online, 2007

Advertising Breakdown by Ad Unit Type, November 2007 (M)
Industry Flash, Generic Rich Media Sponsored Link Standard Image Standard Image/Text Link
Automotive 4,042.2 1,229.7 528.7 1,534.7 505.7
Business-to-business 904.3 191.2 4,860.0 699.0 166.5
Consumer goods 3,677.6 1,011.3 3,074.1 2,426.7 2,183.9
Entertainment 5,899.9 341.5 6,876.7 1,374.9 1,205.9
Financial services 22,138.5 567.9 2,835.9 11,716.0 63,162.3
Hardware and electronics 3,836.8 462.3 1,471.9 1,818.5 1,471.9
Health 1,900.8 236.6 2,010.0 989.4 424.1
Public services 1,628.2 78.4 2,694.5 1,387.3 1,450.0
Retail goods and services 7,475.1 627.8 16,073.1 7,172.3 5,877.7
Software 1,713.0 349.2 1,405.6 484.5 567.5
Telecommunications 7,119.5 362.0 4,040.6 3,099.7 1,865.7
Travel 1,904.2 142.0 2,466.7 1,959.8 455.9
Web media 3,451.2 101.0 43,078.3 5,143.2 40,751.2
Source: Nielsen Online, 2007

Top 25 Companies by Sponsored Link Impressions, November 2007
Company Sponsored Link Impressions, November 2007 (M) Sponsored Link Impressions, October 2007 (M) Change From Previous Month (%)
Whohasacrushonyou.com 8,910.5 10,273.3 -13.27
Zencon Technologies 7,897.0 5,993.2 31.77
DSLExtreme.com 3,379.8 449.2 652.48
Horror Entertainment 3,028.6 545.4 455.34
True 2,246.5 766.8 192.98
Edmunds.com 2,126.4 200.2 962.33
Yahoo 2,037.7 1,648.3 23.63
New Horizons 1,939.7 377.6 413.69
QuinStreet 1,799.3 822.5 118.75
Microsoft Corp. 1,676.8 125.3 1,237.99
eBay 1,599.3 1,493.1 7.11
InterActiveCorp 1,423.9 5,516.4 -74.19
Batanga 1,354.8 872.4 55.29
CarsBelowInvoice.com 1,161.9 617.5 88.17
Viacom Inc. 1,123.9 1,406.3 -20.08
Product Partners 1,087.1 186.3 483.67
Lavalife 1,086.5 62.4 1,642.55
Anastasia Intl. 1,039.4 1,075.5 -3.36
Table For Six 873.3 793.8 10.01
The Career Center 859.7 0.2 3,737,791.30
Mate1.com 838.0 309.9 170.40
Sony Corp. 772.1 578.4 33.50
Pickamortgage 723.4 535.2 35.18
PepsiCo 648.6 0.7 87,313.07
Amazon.com 648.0 487.6 32.90
Source: Nielsen Online, 2007

Top 25 Companies by Top Three Search Terms, November 2007
Company Search Term 1 Search Term 2 Search Term 3
Whohasacrushonyou.com myspace.com whohasacrushonyou.com musicsearch.myspace.com/index.cfm
Zencon Technologies chat match.com blackplanet
DSLExtreme.com high+speed+internet high+speed+internet+
providers
wireless+internet
Horror Entertainment horror+movies top+10+american+horror+
movies
ghost
True match.com chat+rooms chat
Edmunds.com kelly+blue+book mr2+info toyota
Yahoo monster.com yahoo+personals how+to+make+a+portfolio
New Horizons microsoft+word microsoft+excel mcsa+exam
QuinStreet colleges skylights+for+the+home glass+block
Microsoft Corp. nintendo+wii wii hotmail.com
eBay ebay ebay.com www.ebay.com
InterActiveCorp www.snugtop disneyland priceline
Batanga free+music+downloads ciara trebol+clan
CarsBelowInvoice.com www.kbb.com toyota.com kbb.com
Viacom Inc. hispanic+customs music south+park
Product Partners www.p90x p90x hip+hop+abs+fre
Lavalife Inc. chat+rooms chat lavalife
Anastasia Intl. mail+order+brides russian+mail+order+brides ukrainian+brides
Table For Six chat+rooms chat+room older+mature+women
The Career Center No search texts found
for the latest week.
Mate1.com match.com www.eharmony.com N/A
Sony Corp. digital+camera+reviews playstation+3 chris+brown
Pickamortgage steps+for+refinancing+
your+home
best+refinance+companies\ mortgage+with+no+credit+check
PepsiCo health snackstrongproductions.com oatmeal+diets
Amazon.com black+friday lautzenheiser black+friday+ads
Source: Nielsen Online, 2007

View: Advertising Placements by Industry and Top Sponsored Links, October 2007

Nielsenonline

Methodology: Nielsen Online AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...