Top 50 Advertisers by Media Value in December 2008

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The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value, December 2008
Position	Advertiser	Media Value ($000)	Sector
1	Scottrade: Online	70,242.3	Fin
2	Scottrade Stock Brokerage: consumer services	37,417.2	Fin
3	TD Ameritrade Brokerage: consumer services	24,066.9	Fin
4	Target.com	15,381.0	Ret
5	TD Ameritrade Brokerage: online	14,782.9	Fin
6	Homepages.com Realty	14,706.5	Class
7	SquareTrade Service: online	10,912.3	Fin
8	Acura TL	9,298.3	Auto
9	MyGoods Store (Upsold.com)	8,416.6	Ret
10	Verizon Wireless Service	6,462.3	Tech
11	Ad Council	6,267.0	Misc
12	Classmates.com	5,565.1	Misc
13	Dunkin Donuts	4,556.8	Misc
14	Delta Faucets	4,511.7	CPG
15	Humira	4,416.0	H/F
16	E-Trade Financial: online	4,142.5	Fin
17	Fidelity Brokerage Services	4,005.7	Fin
18	E-Trade Financial: consumer services	3,922.0	Fin
19	Hummer H3T	3,615.8	Auto
20	AT&T Wireless	3,592.7	Tech
21	eBay	3,579.4	Ret
22	Circuit City Store: consumer electronics	3,482.9	Ret
23	Investopedia	3,342.9	M/E
24	Charles Schwab: consumer services	3,300.4	Fin
25	Edward Jones: recruitment	3,247.2	Class
26	Netflix	3,172.0	M/E
27	Chevrolet Silverado	3,099.8	Auto
28	Chevrolet Traverse	3,036.6	Auto
29	TradeKing	2,732.2	Fin
30	Photobucket Inc.	2,650.1	M/E
31	Kohl's: sales announcement	2,535.5	Ret
32	Lowes Building Supply Store	2,525.4	Ret
33	Ford F-Series	2,489.5	Auto
34	GMC: domestic trucks	2,477.6	Auto
35	The Curious Case of Benjamin Button	2,458.1	M/E
36	Kellogg Special K20 Protein Water	2,254.2	CPG
37	The Spirit (Lions Gate)	2,145.6	M/E
38	Charmin Ultra	2,053.9	CPG
39	Ford Flex	2,051.7	Auto
40	Sharp Aquos	2,013.9	Tech
41	Monopoly, Oklahoma Centennial Edition	1,966.2	CPG
42	Sprint: ISP	1,947.2	Tech
43	FreeScore.com	1,917.5	Fin
44	ShareBuilder.com	1,914.8	Fin
45	WalletPop	1,901.0	Fin
46	Chevrolet Malibu	1,886.4	Auto
47	1-800-Flowers.com	1,885.6	Ret
48	Circuit City Store: online	1,818.0	Ret
49	GMC Acadia	1,801.4	Auto
50	Lending Tree: mortgage	1,770.4	Fin
	GRAND TOTAL	$329,739.00
Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality
View: Top 50 Internet Advertisers in November 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.