Top 10 Search Terms in 10 Categories, May 2007

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending May 26, 2007 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	5.07	honda	2.42
paypal.com	1.20	toyota	2.30
people search	0.71	nissan	1.64
www.paypal.com	0.54	ford	1.61
mapquest.com	0.52	suzuki	0.89
mapquest	0.50	dodge	0.87
experian	0.49	kawasaki	0.80
pay pal	0.45	bmw	0.77
intelius	0.35	honda motorcycles	0.73
ebay	0.31	mazda	0.73
Movies		Internet Advertising
Search Term	Search Volume	Search Term	Search Volume
imdb	1.25	unclaimed money	0.30
netflix	1.09	adwords	0.26
movies	0.71	work at home	0.21
blockbuster	0.67	www.theonlinebusiness.com	0.21
spiderman 3	0.62	tribalwars.com	0.21
fandango	0.58	work from home	0.20
harry potter	0.35	smc	0.18
netflix.com	0.28	lost money	0.18
cinemark	0.28	smcorp.com	0.16
amc theaters	0.26	famous quotes	0.16
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	2.58	chantix	0.64
starbucks	1.19	lexapro	0.56
mcdonalds	1.14	alli	0.55
candystand	0.71	viagra	0.51
subway	0.67	phentermine	0.45
dominos pizza	0.53	zoloft	0.41
burger king	0.50	myalli.com	0.40
dairy queen	0.48	herpes	0.34
dominos	0.44	cymbalta	0.31
kfc	0.43	hpv	0.28
Blogs and Personal Web Sites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
myspace	0.84	cnn	1.99
perez hilton	0.58	msnbc	0.88
xanga	0.44	fox news	0.87
myspace.com	0.36	cnn.com	0.70
yahoo 360	0.34	news	0.65
rosie's blog	0.24	bbc	0.40
360	0.21	www.cnn.com	0.40
area codes	0.18	abc news	0.37
livejournal	0.17	bbc news	0.35
yahoo360	0.16	cnn news	0.33
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
mycokerewards.com	0.28	hotels.com	0.54
consumer reports	0.22	hotels	0.32
coupons	0.12	holiday inn	0.28
free samples	0.11	six flags	0.25
free stuff	0.09	disneyland	0.22
mycokerewards	0.09	days inn	0.19
my coke rewards	0.08	motel 6	0.18
www.mycokerewards.com	0.07	disney world	0.18
coke rewards	0.06	cedar point	0.16
consumer report	0.06	best western	0.16
View: Top 10 Search Terms by Category, Four Weeks Ending April 30, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.