Amazon to Power Online Sales for NBA

  |  April 18, 2003   |  Comments

The e-commerce giant signed a multi-year deal with the professionalbasketball organization to power the popular NBA.com and WNBA.com sites.

Amazon.com Thursday agreed to provide the technology to handle online sales for the sports merchandise stores on NBA.com and WNBA.com.

Under the multi-year agreement with the National Basketball Association (NBA) and Foot Locker, shoppers will be able to purchase NBA and WNBA merchandise such as jerseys and T-shirts through Amazon.com's Apparel & Accessories store as well as the NBA.com and WNBA.com stores.

The NBA hopes to benefit from Amazon's wide-ranging brand, using Amazon's technology platform to let customers access the NBA and WNBA online stores with their Amazon.com accounts. Customers may purchase NBA and WNBA merchandise through a co-branded Amazon.com-NBA.com and WNBA.com order pipeline, as well as use Amazon's search capability to find products.

Financial terms of the deal were not disclosed. Athletic apparel outfit Foot Locker will provide fulfillment and customer service for The NBA Store NBA.com and The WNBA Store on WNBA.com.

"This partnership with a professional sports league of NBA's caliber is a strong recognition of the power of the Amazon.com platform and reflection of our relentless commitment to the customer," said Owen Van Natta, vice president of Worldwide Business Development, Amazon.com.

The play is indicative of Amazon's capacity for growth online, where it often vies with auction powerhouse eBay for e-commerce real estate.

Seattle's Amazon late last year took over a number of struggling e-commerce operations, including Borders.com and CDNow. Meanwhile, eBay scooped up popular bargain shopping site Half.com and has quietly been integrating it into its fold since.

Earlier this month, Google secured the right to provide paid links and Web search on Amazon.com.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Resources

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...