Industrial vertical search engine encourages the industrial supplier community to bolster online.
Buyers of industrial equipment and services look to the Web to source goods, but the distributors they want to locate are slow to build an online presence. That's according to a survey conducted by GlobalSpec, a vertical search engine for the engineering, industrial and technical communities.
Today, you find far less companies that don't have a Web site, it's really more about how they've embraced the Internet and online," said Chris Chariton, VP of marketing at GlobalSpec. "It takes them out of their comfort space a little bit."
Traditional means of sourcing new suppliers, trade shows, sales calls and catalogs, are being replaced by Web searches. Seventy-three percent of buyers of industrial equipment look for new sources on search engines and online directories. Search engines are the first place to query for new vendors, online industrial directories account for 21 percent of first searches. Online sources exceed initial searches through traditional channels like recommendations from colleagues, manufacturer sales calls, trade magazines, and direct mail.
|Click to view full size chart|
|Click on thumb nail to view full-size image|
GlobalSpec conducted a survey of engineers, technical buyers, scientific professionals and other members of the engineering, industrial and technical communities in January and February of this year.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014