Industrial vertical search engine encourages the industrial supplier community to bolster online.
Buyers of industrial equipment and services look to the Web to source goods, but the distributors they want to locate are slow to build an online presence. That's according to a survey conducted by GlobalSpec, a vertical search engine for the engineering, industrial and technical communities.
Today, you find far less companies that don't have a Web site, it's really more about how they've embraced the Internet and online," said Chris Chariton, VP of marketing at GlobalSpec. "It takes them out of their comfort space a little bit."
Traditional means of sourcing new suppliers, trade shows, sales calls and catalogs, are being replaced by Web searches. Seventy-three percent of buyers of industrial equipment look for new sources on search engines and online directories. Search engines are the first place to query for new vendors, online industrial directories account for 21 percent of first searches. Online sources exceed initial searches through traditional channels like recommendations from colleagues, manufacturer sales calls, trade magazines, and direct mail.
|Click to view full size chart|
|Click on thumb nail to view full-size image|
GlobalSpec conducted a survey of engineers, technical buyers, scientific professionals and other members of the engineering, industrial and technical communities in January and February of this year.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT