Home  › Marketing › Strategies

Industrial Suppliers Lack Web Presence

  |  May 19, 2006   |  Comments

Industrial vertical search engine encourages the industrial supplier community to bolster online.

Buyers of industrial equipment and services look to the Web to source goods, but the distributors they want to locate are slow to build an online presence. That's according to a survey conducted by GlobalSpec, a vertical search engine for the engineering, industrial and technical communities.

Today, you find far less companies that don't have a Web site, it's really more about how they've embraced the Internet and online," said Chris Chariton, VP of marketing at GlobalSpec. "It takes them out of their comfort space a little bit."

Traditional means of sourcing new suppliers, trade shows, sales calls and catalogs, are being replaced by Web searches. Seventy-three percent of buyers of industrial equipment look for new sources on search engines and online directories. Search engines are the first place to query for new vendors, online industrial directories account for 21 percent of first searches. Online sources exceed initial searches through traditional channels like recommendations from colleagues, manufacturer sales calls, trade magazines, and direct mail.

First Channels for Distributor Research January - February 2006
Click to view full size chart
"The audience has moved online, and the first place they're going to look for new sources is the Internet," said Chariton. "From a time savings standpoint, the engineering and tech audience really embraces the Internet as a place to find information and news sources."

Importance of Features vs Satisfaction With Features of Distributors Web Sites
Click on thumb nail to view full-size image
When finding a source on the Web, up-to-date content and technical specifications are the most important functions of a site, e-commerce isn't as critical. Online ordering and the ability to track orders online rank lower on the list of priorities from buyers.

GlobalSpec conducted a survey of engineers, technical buyers, scientific professionals and other members of the engineering, industrial and technical communities in January and February of this year.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...