Nokia to Host Concerts in Five Cities, Webcast by MSN

  |  December 21, 2006   |  Comments

A Nokia-branded New Year's Eve celebration with concerts in five cities worldwide will be Webcast by MSN to reach more consumers.

Nokia is hosting and sponsoring a five-city bash this New Year's Eve, and plans to stream the festivities online.

The party, dubbed Nokia New Year's Eve, will happen in Hong Kong, Mumbai, Berlin, Rio, and New York. MSN will act as the exclusive online distributor for the event. MSN has been active in providing live and on-demand streamed concerts and music events. In September, it brokered a deal with Control Room, a firm founded by the producers of AOL's Live 8 programming, to organize and support the back end of those events. MSN could not confirm whether or not Control Room was involved in this particular event, though it resembles Control Room's earlier projects.

Each city will host artists of both local and international appeal. New York performers include Rihanna, Ludacris, and KT Tunstall. In Hong Kong, Atomic Kitten and Hacken Lee will play. Mumbai will have Nelly Furtado; Berlin will have The Scissor Sisters; and Rio will have the Black Eyed Peas, Sergio Mendes and John Legend. The full shows from each of the five cities will be available online through the partnership with MSN.

Prior to New Year's Eve, online Webcasts such as interviews with the Black Eyed Peas and Scissor Sisters will be available on demand. Nokia also plans to post artist lists and updates for the event as it gets closer.

Nokia expects more than 1.3 million attendees to the live events, and sees partnering with MSN as a way to expand its global reach.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!


Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.


    Information currently unavailable


    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...