Jeff Hayzlett will leave by May 28 to work on personal projects.
Jeff Hayzlett surprised the marketing community Friday by announcing he will leave his role as chief marketing officer at Eastman Kodak on May 28 to pursue personal projects.
Kodak said Hayzlett, 49, will provide transitional services through the end of August, adding it plans to reposition the role and structure of the office of the chief marketing officer. A Kodak spokesperson stressed Hayzlett's decision to leave was his alone, insisting he is not being forced out.
Still unclear is whether this move signals a dramatic change in marketing at Kodak, which under Hayzlett's guidance had focused heavily on leveraging digital channels including social media.
After nearly 20 years in international marketing, Hayzlett joined Kodak in 2006 as CMO and VP of the company's Graphic Communications Group. By January 2009 he had risen to CMO for all of the company, reporting to CEO Antonio Perez and overseeing Kodak's design and implementation of all marketing strategies, investments, policies, and processes.
In recent years, Hayzlett also had emerged as one of the one of the most high-profile advocates for leveraging the power of interactive advertising to establish emotional connections with consumers and was a regular keynote speaker at marketing and digital media conferences. He's received numerous awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing and "Business to Business Marketer of the Year" by BtoB Magazine.
"Jeff Hayzlett is a bona fide thought leader," said Randall Rothenberg, president/CEO of the Interactive Advertising Bureau upon hearing of Hayzlett's departure from Kodak. "He's also been unusually effective...in communicating a neglected lesson of the digital era: that B2B marketers and B2C marketers have a lot to learn from each other."
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
David Ward is a veteran freelance journalist based in San Diego, who currently focuses on online marketing, digital entertainment and the growth on new consumer technologies such as 3D in the home.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT