A new technology will serve ads when the mouse is still.
In an effort to get a piece of the growing market for dynamic cursors, ad technology company adReady on Tuesday launched a new technology that displays ads when the mouse is at rest.
AdReady said the ad format, called the "adPointer," will appear on Web sites site in the spot where the idle cursor was positioned. AdReady touts its new cursor technology as a chance for advertisers and publishers to uncover new advertising space on a Web site.
The use of cursors by advertisers has been driven by Comet Systems , whose "Comet Cursor," launched in 1998, allows banner advertisers to change the appearance of a user's cursor with a client plug-in, which is linked to a site or banner. The adReady product, by contrast, doesn't change the cursor when the mouse is being moved.
"To date, the positive reaction to the adPointer has been overwhelming, as evidenced by our support from leading companies including Beyond Interactive and Ad-Venture," said Samer Hanini, chief executive officer of adReady.
Separately, adReady also announced agreements with DoubleClick The agreement with Ad-Venture, the Internet advertising network of VentureDirect Worldwide, will involve Ad-Venture reselling the adPointer to publishers in their network of Web sites.
and Ad-Venture. AdReady says it will use DoubleClick's DART technology to manage its advertising inventory, serve campaigns, and report on campaign performance.
The agreement with Ad-Venture, the Internet advertising network of VentureDirect Worldwide, will involve Ad-Venture reselling the adPointer to publishers in their network of Web sites.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.