A new technology will serve ads when the mouse is still.
In an effort to get a piece of the growing market for dynamic cursors, ad technology company adReady on Tuesday launched a new technology that displays ads when the mouse is at rest.
AdReady said the ad format, called the "adPointer," will appear on Web sites site in the spot where the idle cursor was positioned. AdReady touts its new cursor technology as a chance for advertisers and publishers to uncover new advertising space on a Web site.
The use of cursors by advertisers has been driven by Comet Systems , whose "Comet Cursor," launched in 1998, allows banner advertisers to change the appearance of a user's cursor with a client plug-in, which is linked to a site or banner. The adReady product, by contrast, doesn't change the cursor when the mouse is being moved.
"To date, the positive reaction to the adPointer has been overwhelming, as evidenced by our support from leading companies including Beyond Interactive and Ad-Venture," said Samer Hanini, chief executive officer of adReady.
Separately, adReady also announced agreements with DoubleClick The agreement with Ad-Venture, the Internet advertising network of VentureDirect Worldwide, will involve Ad-Venture reselling the adPointer to publishers in their network of Web sites.
and Ad-Venture. AdReady says it will use DoubleClick's DART technology to manage its advertising inventory, serve campaigns, and report on campaign performance.
The agreement with Ad-Venture, the Internet advertising network of VentureDirect Worldwide, will involve Ad-Venture reselling the adPointer to publishers in their network of Web sites.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT