A new technology will serve ads when the mouse is still.
In an effort to get a piece of the growing market for dynamic cursors, ad technology company adReady on Tuesday launched a new technology that displays ads when the mouse is at rest.
AdReady said the ad format, called the "adPointer," will appear on Web sites site in the spot where the idle cursor was positioned. AdReady touts its new cursor technology as a chance for advertisers and publishers to uncover new advertising space on a Web site.
The use of cursors by advertisers has been driven by Comet Systems , whose "Comet Cursor," launched in 1998, allows banner advertisers to change the appearance of a user's cursor with a client plug-in, which is linked to a site or banner. The adReady product, by contrast, doesn't change the cursor when the mouse is being moved.
"To date, the positive reaction to the adPointer has been overwhelming, as evidenced by our support from leading companies including Beyond Interactive and Ad-Venture," said Samer Hanini, chief executive officer of adReady.
Separately, adReady also announced agreements with DoubleClick The agreement with Ad-Venture, the Internet advertising network of VentureDirect Worldwide, will involve Ad-Venture reselling the adPointer to publishers in their network of Web sites.
and Ad-Venture. AdReady says it will use DoubleClick's DART technology to manage its advertising inventory, serve campaigns, and report on campaign performance.
The agreement with Ad-Venture, the Internet advertising network of VentureDirect Worldwide, will involve Ad-Venture reselling the adPointer to publishers in their network of Web sites.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.