The Mouse Rests -- the Ad Doesn't

  |  August 8, 2000   |  Comments

A new technology will serve ads when the mouse is still.

In an effort to get a piece of the growing market for dynamic cursors, ad technology company adReady on Tuesday launched a new technology that displays ads when the mouse is at rest.

AdReady said the ad format, called the "adPointer," will appear on Web sites site in the spot where the idle cursor was positioned. AdReady touts its new cursor technology as a chance for advertisers and publishers to uncover new advertising space on a Web site.

The use of cursors by advertisers has been driven by Comet Systems , whose "Comet Cursor," launched in 1998, allows banner advertisers to change the appearance of a user's cursor with a client plug-in, which is linked to a site or banner. The adReady product, by contrast, doesn't change the cursor when the mouse is being moved.

"To date, the positive reaction to the adPointer has been overwhelming, as evidenced by our support from leading companies including Beyond Interactive and Ad-Venture," said Samer Hanini, chief executive officer of adReady.

Separately, adReady also announced agreements with DoubleClick and Ad-Venture. AdReady says it will use DoubleClick's DART technology to manage its advertising inventory, serve campaigns, and report on campaign performance.

The agreement with Ad-Venture, the Internet advertising network of VentureDirect Worldwide, will involve Ad-Venture reselling the adPointer to publishers in their network of Web sites.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...