With a new $4.5 million investment, AdFusion, the latest entrant into the effort to bring ad buying and selling online, on Monday declared its intention to compete in the crowded field.
AdFusion is in the process of developing its marketplace, and has not yet launched.
The company, like OneMediaPlace, AdOutlet.com, BuyMedia.com, and BroadcastSpots.com, aims to make the process of buying and selling traditional advertising easier and more efficient. Other players are concentrating solely on Internet advertising.
AdFusion's application is designed to emulate the current negotiation process between agencies and media sellers, but eliminate phone, fax and paper.
"Adfusion will bring together advertising planners and buyers of traditional media with media sellers in an unprecedented way," said Gary Seehoff, chairman and co-founder of Adfusion.
Last Week to Save on SES London Tickets!
SES London takes place February 10-13, 2014. Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry. Find out more ››
*Saver Rates expire this Friday, Dec 13.
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
December 12, 2013
1:00pm ET / 10:00am PT