AdFusion Enters Online Ad Marketplace Fray

  |  July 5, 2000   |  Comments

Another player joins the group of companies that aim to take adbuying and selling online.

With a new $4.5 million investment, AdFusion, the latest entrant into the effort to bring ad buying and selling online, on Monday declared its intention to compete in the crowded field.

Investors in this first round of financing include BCI Partners, the chairman of Candle Corp., and other strategic investors.

AdFusion is in the process of developing its marketplace, and has not yet launched.

The company, like OneMediaPlace, AdOutlet.com, BuyMedia.com, and BroadcastSpots.com, aims to make the process of buying and selling traditional advertising easier and more efficient. Other players are concentrating solely on Internet advertising.

AdFusion's application is designed to emulate the current negotiation process between agencies and media sellers, but eliminate phone, fax and paper.

"Adfusion will bring together advertising planners and buyers of traditional media with media sellers in an unprecedented way," said Gary Seehoff, chairman and co-founder of Adfusion.

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ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

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