Execs & Accounts: R/GA, Ikea, Mediaedge:cia

  |  October 8, 2008   |  Comments

R/GA names new leader for its client services team in New York; Ikea works with Mediaedge:cia and SXM for a 10-episode Web series campaign.

R/GA names a managing director, client services, in the New York office. Richard Marks, promoted to the newly-created position, will oversee all account management teams for the New York office. Marks joined R/GA in 2000.

Ikea continues its 10-episode Web series.The series is co-developed by Mediaedge:cia and SXM. The third episode, "Easy to Assemble," became available this week starring actress Illeana Douglas.

Consumer engagement agency TruEffect named Kurt DeMarias SVP of global sales. DeMarias will be responsible for driving adoption of DirectServe, the agency's online consumer engagement platform, for advertisers across North America and global territories. DeMarias has 25 years of experience in sales and strategy development for leaders in digital marketing and consumer brands. He was VP of sales in North America for Responsys. He previously led sales in North America for behavioral targeting solution provider Touch Clarity, which was acquired by Omniture.

Diane Kuehn, VisionPoint Marketing president and CEO, was named to the Greater Raleigh Chamber of Commerce executive committee. Kuehn will serve as vice chair of communications, where she will work with an expert panel of 28 communications board members.

Passenger named Samantha Skey GM of Eastern Region and SVP of business development. Skey was executive vice president of strategic marketing at Alloy, at the on-demand customer collaboration agency. At Passenger, she will lead the New York office. Skey takes over for Steve Howe, who was promoted to the role of president and COO.

NetShelter added Fixya to its vertical media network portfolio. Fixya.com joins the technology-oriented vertical.

WeatherBug hired three account executives. Jacob Millstein, account executive, previously worked at Nielsen Business Media where he was responsible for digital advertising for HollywoodReporter.com and BackStage.com. Millstein will be responsible for selling accounts in New York and in the Boston region. Keith Sklar, account executive, joins WeatherBug from IAC Advertising Solutions where he worked with a portfolio of Web sites such as Evite and CitySearch. Rachel Calderon, senior account executive, spent over eight years with Information Week/TechWeb Network, where she was responsible for online, print, custom, and event sponsorship sales in seven Western U.S. states. Calderon will be responsible for selling to accounts in Southern California where she is based, but will also have accounts in Northern California and other Western states.

Breeder's Cub retained WhittmanHart Interactive for its digital strategy business. The agency is working to assess the current site, breederscup.com, to develop immediate and long-term, interactive platforms across marketing, ticketing, wagering, and retail for the Breeders' Cup World Championships, which celebrates its 25th running this month.

Netvibes will power personalization and widgets for Russian Internet portal Rambler.ru. Netvibes signed a multi-year deal to become the exclusive regional distribution partner and provide its Startpage and Widget technologies in Russia and the Commonwealth of Independent States. Personalized startpages are expected to feature search (Google); video search (Blinkx); video downloads (Rambler Kinozal); product comparisons (Price.ru); Russian news (Lenta.ru); instant messaging (Rambler ICQ); as well as Russian media and news content.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...