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Traffic Patterns of April 2003

  |  May 20, 2003   |  Comments

Nielsen//NetRatings analyzes who is going where on the Web, and for how long.

"Digital Media Universe" (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high U.S. traffic figures for Microsoft, AOL Time Warner, Yahoo, Google, and the U.S. Government for the month of April 2003.

Top Parent Companies of April 2003 at Home
Parent Unique Audience
(000)
Time Per Person
(hh:mm:ss)
Microsoft 76,531 1:32:59
AOL Time Warner 74,880 5:18:52
Yahoo 65,451 1:57:10
Google 33,177 0:16:29
United States Government 28,078 0:17:56
eBay 26,546 01:35:05
About-Primedia 22,864 0:11:27
Amazon 22,806 0:13:27
RealNetworks 21,291 0:23:17
Terra Lycos 20,413 0:15:04
USA Interactive 16,691 0:19:38
Viacom International 15,389 0:18:04
WhenU 15,052 0:12:2
Walt Disney Internet Group 14,881 0:17:14
Sharman Networks 14,306 01:48:02
eUniverse 11,419 0:10:41
Landmark Communications 11,343 0:12:27
Apple Computer 11,252 0:04:53
InfoSpace Network 11,209 0:09:57
AT&T 10,783 0:31:20
CNET Networks 10,777 0:08:41
The Gator Corporation 9,722 0:03:13
EarthLink 9,448 1:45:23
Ask Jeeves 8,618 0:10:55
Classmates 8,529 0:08:56
Source: Nielsen//NetRatings

Top Parent Companies of April 2003 at Work
Parent Unique Audience
(000)
Time Per Person
(hh:mm:ss)
Microsoft 37,584 02:21:20
AOL Time Warner 32,030 06:28:33
Yahoo 31,384 02:41:44
United States Government 22,559 0:25:21
Google 21,750 0:29:06
Amazon 16,078 0:19:44
EBay 15,598 01:41:28
About-Primedia 13,628 00:14:00
RealNetworks 13,557 0:29:53
Terra Lycos 13,066 0:15:15
USA Interactive 12,927 0:21:36
Walt Disney Internet Group 10,518 0:13:29
Viacom International 10,117 0:25:17
Landmark Communications 9,433 0:13:05
News Corp. Online 7,981 0:38:40
CNET Networks 7,943 0:10:00
Gannett 7,726 0:20:06
Adobe 7,649 0:04:23
InfoSpace Network 7,572 0:10:34
New York Times Company 7,311 0:38:27
Apple Computer 7,178 0:07:19
AT&T 6,909 0:35:11
Verizon Communications 6,786 0:18:58
Tribune Interactive 5,660 0:19:11
EarthLink 5,654 0:34:36
Source: Nielsen//NetRatings

Top Stickiest Brands of April 2003,
at Home
Brand Time Per
Person
(hr:min:sec)
mIRC 6:41:37
AOL 6:26:11
fanfiction.net 4:29:57
paltalk.com 4:23:39
Juno Online Services 3:57:44
MiGente.com 3:53:48
Gay.com 3:52:32
Slingo 3:16:55
Neopets.com 3:13:49
Trillian 3:09:34
Source: Nielsen//NetRatings

Top Stickiest Brands of April 2003,
at Work
Brand Time Per
Person
(hr:min:sec)
AOL 9:43:31
Trillian 9:27:39
Juno Online Services 6:26:58
Neopets.com 4:13:43
iWon 2:53:48
Yahoo 2:41:47
nyu.edu 2:41:36
Free Republic 2:40:12
KaZaA 2:36:43
MSN 2:07:02
Source: Nielsen//NetRatings

Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Reach is a measure of the unduplicated audience that visits a property.

Notes: The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reported period.

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