Home  › Stats › Audience/Traffic

Traffic Patterns of April 2003

  |  May 20, 2003   |  Comments

Nielsen//NetRatings analyzes who is going where on the Web, and for how long.

"Digital Media Universe" (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high U.S. traffic figures for Microsoft, AOL Time Warner, Yahoo, Google, and the U.S. Government for the month of April 2003.

Top Parent Companies of April 2003 at Home
Parent Unique Audience
(000)
Time Per Person
(hh:mm:ss)
Microsoft 76,531 1:32:59
AOL Time Warner 74,880 5:18:52
Yahoo 65,451 1:57:10
Google 33,177 0:16:29
United States Government 28,078 0:17:56
eBay 26,546 01:35:05
About-Primedia 22,864 0:11:27
Amazon 22,806 0:13:27
RealNetworks 21,291 0:23:17
Terra Lycos 20,413 0:15:04
USA Interactive 16,691 0:19:38
Viacom International 15,389 0:18:04
WhenU 15,052 0:12:2
Walt Disney Internet Group 14,881 0:17:14
Sharman Networks 14,306 01:48:02
eUniverse 11,419 0:10:41
Landmark Communications 11,343 0:12:27
Apple Computer 11,252 0:04:53
InfoSpace Network 11,209 0:09:57
AT&T 10,783 0:31:20
CNET Networks 10,777 0:08:41
The Gator Corporation 9,722 0:03:13
EarthLink 9,448 1:45:23
Ask Jeeves 8,618 0:10:55
Classmates 8,529 0:08:56
Source: Nielsen//NetRatings

Top Parent Companies of April 2003 at Work
Parent Unique Audience
(000)
Time Per Person
(hh:mm:ss)
Microsoft 37,584 02:21:20
AOL Time Warner 32,030 06:28:33
Yahoo 31,384 02:41:44
United States Government 22,559 0:25:21
Google 21,750 0:29:06
Amazon 16,078 0:19:44
EBay 15,598 01:41:28
About-Primedia 13,628 00:14:00
RealNetworks 13,557 0:29:53
Terra Lycos 13,066 0:15:15
USA Interactive 12,927 0:21:36
Walt Disney Internet Group 10,518 0:13:29
Viacom International 10,117 0:25:17
Landmark Communications 9,433 0:13:05
News Corp. Online 7,981 0:38:40
CNET Networks 7,943 0:10:00
Gannett 7,726 0:20:06
Adobe 7,649 0:04:23
InfoSpace Network 7,572 0:10:34
New York Times Company 7,311 0:38:27
Apple Computer 7,178 0:07:19
AT&T 6,909 0:35:11
Verizon Communications 6,786 0:18:58
Tribune Interactive 5,660 0:19:11
EarthLink 5,654 0:34:36
Source: Nielsen//NetRatings

Top Stickiest Brands of April 2003,
at Home
Brand Time Per
Person
(hr:min:sec)
mIRC 6:41:37
AOL 6:26:11
fanfiction.net 4:29:57
paltalk.com 4:23:39
Juno Online Services 3:57:44
MiGente.com 3:53:48
Gay.com 3:52:32
Slingo 3:16:55
Neopets.com 3:13:49
Trillian 3:09:34
Source: Nielsen//NetRatings

Top Stickiest Brands of April 2003,
at Work
Brand Time Per
Person
(hr:min:sec)
AOL 9:43:31
Trillian 9:27:39
Juno Online Services 6:26:58
Neopets.com 4:13:43
iWon 2:53:48
Yahoo 2:41:47
nyu.edu 2:41:36
Free Republic 2:40:12
KaZaA 2:36:43
MSN 2:07:02
Source: Nielsen//NetRatings

Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Reach is a measure of the unduplicated audience that visits a property.

Notes: The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reported period.

More traffic statistics

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Articles written by ClickZ's stats staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...