Marketing News & Expert Advice
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Nielsen//NetRatings found that the overall at-home global active Internet universe for 12 selected countries swelled by more than 2.8 million users from June 2004 to July 2004, with the largest loss, once again, attributed to the United States.
The UK and Germany posted the largest user gains, while Hong Kong narrowly led in percentage growth. Nielsen//NetRatings says that while some of the growth can be attributed to estimate adjustments, there have also been increased activity levels.
Switzerland measured the highest negative growth, resulting in the loss of more than 210,000 users.
| Active Internet Users by Country, July 2004, Home | ||||
|---|---|---|---|---|
| Country | June 2004 | July 2004 | Growth | Change |
| Australia | 8,379,571 | 8,739,841 | 4.30% | 360,270 |
| Brazil | 11,765,602 | 11,616,420 | -1.27% | -149,182 |
| France | 14,348,243 | 14,295,081 | -0.37% | -53,162 |
| Germany | 26,775,877 | 29,741,567 | 11.08% | 2,965,689 |
| Hong Kong | 2,460,400 | 2,733,220 | 11.09% | 272,820 |
| Italy | 15,733,348 | 15,704,455 | -0.18% | -28,893 |
| Japan | 33,750,224 | 34,715,991 | 2.86% | 965,767 |
| Spain | 8,436,889 | 7,997,175 | -5.21% | -439,714 |
| Sweden | 4,391,951 | 4,411,124 | 0.44% | 19,173 |
| Switzerland | 3,215,203 | 3,004,881 | -6.54% | -210,322 |
| United Kingdom | 21,082,432 | 22,417,315 | 6.33% | 1,334,883 |
| United States | 138,805,566 | 136,609,169 | -1.58% | -2,196,397 |
| TOTALS | 296,931,288 | 291,986,237 | 0.98% | 2,840,932 |
| Source: Nielsen//NetRatings | ||||
Nielsen//NetRatings has expanded its tracking system to include Internet applications, and calculates active users as the number of people that actually go online in a given month, rather than the number of people with access.
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