Home  › Stats

Mobile Internet Population Grows

  |  August 14, 2006   |  Comments

Mobile Internet users numbered 34.6 million in June, and 81 percent of those users had access to enhanced Internet browsing for more Web-like experiences.

The mobile Internet is growing, with over 34.6 million mobile users in June. That's according to the "U.S. Device Census Report for Q2 2006" from Telephia.

Of the 34.6 million mobile Web users, 6.5 million went to Yahoo Mail, a 3 percent reach of subscribers. The Weather Channel was accessed by 5.8 million (2.7 percent reach); ESPN received 5.3 million unique hits (2.5 percent reach); Google Search served 4.4 million unique visitors (2 percent reach); and MSN Hotmail got 3.4 million visitors (1.6 percent reach).

Other top sites serving the mobile audience include MapQuest with 3.1 million uniques and 1.4 percent reach; AOL Mail with 2.9 million uniques and 1.4 percent reach; CNN with 2.8 million uniques and 1.3 percent reach; Yahoo Weather with 2.7 million uniques and 1.3 percent reach; and Yahoo Search with 2.5 million uniques and 1.2 percent reach.

"Mobile Web usage has continued to grow over the past year, as Internet content providers continue to extend their reach into the mobile space," Bernard Brenner, director of mobile content at Telephia, said in a statement.

While several mobile Web browsers exist, Openwave is the dominant software for wireless users. It retains a 27 percent market share. Motorola's browser holds a 24 percent market share; Nokia offers a browser which maintains a 13 percent market share. Additional browsers grab up the remaining 34 percent of the handset market. The browsers include Access NetFront (9 percent); Teleca AU (6 percent); Sony Ericsson (5 percent); RIM (5 percent); Blazer (4 percent); Samsung (3 percent); Microsoft (3 percent); and Danger (2 percent).

Enhanced Internet browsing through xHTML-MP is enabled on 81 percent of handsets with browsers. The enhanced experience allows for an experience closer to a PC browsing experience.

"As xHTML-MP support becomes more widespread, mobile consumers will have greater access to richer presentation of content on their phones," said Brenner.

The report measures the combination of device features with key industry performance metrics such as device market share, application and feature usage, and user profiles. Telephia is a syndicated mobile audience performance measurement, tracking and analyzing of mobile consumption, network and manufacturer performance across Europe, the U.S. and Canada.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!


Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!



Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.


    Information currently unavailable


    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...