Coke tapped AKQA as a "key agency" handling its interactive marketing efforts.
The San Francisco-based firm will work with Coke's current network of interactive agencies on global as well as local projects. The assignment includes "developing long term creative and technical efficiencies throughout our system," the company said in a statement.
The assignment followed a formal review. According to a September report by Brand Republic, other agencies under consideration included Modem Media/Digitas, R/GA, OgilvyOne, Avenue A/Razorfish and imc2.
This is the second Coke win for the agency, which earlier this year won online marketing duties for its new brand, Coke Zero.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
December 12, 2013
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