Internet users in the U.K. are the most active in the Pan-European space.
European Internet users averaged 16.5 days online in the month of April, according to research released by comScore Networks.
The U.K. population is found to be the most active online. It represents the highest average number of daily visitors with 21.8 million. Across Europe, Internet users average 16.5 usage days per month. Internet users in the U.K. average 21 days per month, and 34.4 hours time spent per month.
Germany accounts for the largest online population, with 32.6 million Internet users over the age 15. The Netherlands and Scandinavian countries have the highest usage by percentage of their populations, with penetration between 68 percent and 83 percent in the various individual countries. An average user in Sweden views 4,019 Internet pages per month.
European countries where Internet users spent fewer days online each month include Russia (11.4 average usage days); Austria (12 usage days); Italy (12.9 usage days); Ireland (13 usage days); Portugal (13.4 usage days); Norway (14.7 usage days); Denmark (14.7 usage days); Switzerland (15.1 usage days); Belgium (15.5 usage days); and Finland (16.4 usage days).
The study compares Internet activity across the 16 countries where comScore tracks Internet usage with panel-based measurement.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT