Overture to expand internationally; Bizjournals taps Tacoda; Five publishers sign on to use EyeWonder's online video formats; Ad Council selects preferred ad management firms.
Yahoo's Overture Services plans to open Web marketplaces in five new markets beginning in the fourth quarter.
The company will expand to Brazil, Canada, China, Hong Kong and Taiwan. The move will mark Overture's entry into Latin America -- though not Spanish-speaking Latin America -- and help it further penetrate the Asia-Pacific region.
"Advertisers across the globe are becoming increasingly aware of the value of sponsored search," said Brian Steel, president of Overture International. "Overture's launch in these new markets, including our entrance into Latin America, will help us meet this growing demand and represents an important next phase of our ongoing international expansion."
Bizjournals, the new media division of American City Business Journals, will use Tacoda audience management system to create and sell audience segments online. Bizjournals will deploy AMS on its 42 local business Web sites.
"Tacoda's behavorial targeting capability will enable bizjournals to provide greater precision and relevance for our national and local B2B advertisers," said EVP Tim Bradbury.
Five publishers signed up to use EyeWonder's video advertising formats. The company's newest publisher partners are MaximOnline.com, StuffMagazine.com, Blender.com, Playboy.com and SportsIllustrated.com.
"EyeWonder has proven to be a great partner for Maxim Online as we continue to grow our rich media and video advertising solutions," said Steven Rosenblatt, Maxim Online's East Coast sales manager.
The Advertising Council selected Fastclick and Mirror Image Internet as its preferred ad serving and content delivery providers for the fourth consecutive year. Fastclick AdServer and Mirror Image have donated over seven billion ad-serving impressions to Ad Council online public service advertising (PSA) campaigns.
Washingtonpost.Newsweek Interactive is using Revenue Science for behavioral targeting on washingtonpost.com. "Audience Search behavioral targeting will allow our advertisers to reach their target audience in a highly measurable way based on how our users actually experience the site," said Caroline Little, CEO and publisher of Washingtonpost.Newsweek Interactive.
ClickHype.com signed up to use Accipiter's AdBureau hosted ad management solution. The ad representation firm said Accipiter offers a number of features that help it maximize inventory.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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