The official government measuring body says that fourth-quarter 2002 online sales were very good indeed.
Ratifying what many other surveys have found, the U.S. government says that online retail sales in the last quarter of 2002 were very good indeed, up about 28 percent to an estimated $14.3 billion.
The report from the Commerce Department's Census Bureau said that the sales figures compare to an estimated total of $11.2 billion for the fourth quarter of 2001.
Total e-commerce sales for 2002 were estimated at $45.6 billion, an increase of 26.9 percent from 2001.
The fourth quarter 2002 e-commerce estimate increased 29.3 percent from the third quarter of 2002 while total retail sales increased 5.1 percent from the prior quarter.
Still, as a percentage of all retail sales, e-commerce barely makes the radar screen. The report said that e-commerce sales in the fourth quarter of 2002 accounted for 1.6 percent of total sales, while in the fourth quarter of 2001 e-commerce sales were 1.3 percent of total sales. Growth has been steady, however – in 1999, online sales accounted for only 0.7 percent of all sales.
The Commerce Department figures are based on a survey of about 11,000 retailers and then extrapolated. The government figures for some reason exclude estimates for some popular online purchases, such as airline and concert tickets and spending at online brokerages.
The Census Bureau defines e-commerce sales as sales of goods and services where an order is placed by the buyer or price and terms of sale are negotiated over the Internet, an extranet, Electronic Data Interchange (EDI) network, electronic mail, or other online system. Payment may or may not be made online.
|Estimated Quarterly U.S. Retail Sales: Total and E-commerce |
(Data in millions of dollars, not adjusted for seasonal, holiday and trading-day differences.)
|Period||Retail Sales 1||E-commerce as |
of Total Sales
|2002 1st Quarter||743,810||9,880||1.3|
|2002 2nd Quarter||825,243||10,265||1.2|
|2002 3rd Quarterr||827,585||11,083||1.3|
|2002 4th Quarterp||869,588||14,334||1.6|
|1 Does not include Food Services. r Revised. p Preliminary.|
|Source: U.S. Department of Commerce|
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT