Top Presidential Campaigns Took Few E-mail Breaks in August

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Presidential campaign e-mailers got little rest in August, whether or not supporters were around to read their messages. As in prior months, top polling Republican and Democratic presidential candidates promoted campaign events, discussed issues and current events, and drove users to sign petitions and watch videos of TV ads and debate footage.

According to information gathered by Email Data Source, former New York Mayor Rudy Giuliani and Senator John McCain each used e-mail to pronounce themselves the only Republican candidate who can defeat the Democratic nominee in the 2008 election. While Giuliani focused a lot on hard poll numbers, McCain relied on tales of courage and experience to get that point across to newsletter recipients.

Giuliani's campaign sent seven messages in August and McCain's sent 11, according to Email Data Source.

The campaign for newly-declared Republican candidate and ex-Senator Fred Thompson sent eight e-mail messages in August focused on issues like earmark reform, healthcare and second amendment rights. His e-mails also linked to more social media sites -- from Flickr to Twitter -- than any of the other top six campaigns observed.

The campaigns for Democratic Senators Hillary Clinton and John Edwards each sent fifteen e-mail messages to registrants in August, and both used them to discuss issues like healthcare as well as show disdain for prominent Republicans including Dick Cheney, Alberto Gonzales and Karl Rove.

The 11 e-mails sent in August by Democratic Senator Barack Obama's campaign featured issues including the Wars in Iraq and Afghanistan, and promoted upcoming events such as the candidate's appearance on Comedy Central's "Daily Show" and campaign barbecues in his home state of Illinois.

While most of the top-polling campaigns sent some e-mails from national and statewide campaign staffers, John McCain and John Edwards also got the family involved. McCain's wife and mother each solicited birthday wishes and contributions for the Senator, and Edwards's wife, Elizabeth, also sent a message to her husband's supporters.