Advertising Placements by Industry and Top Sponsored Links, June 2006

July 14, 2006   |  Comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, May and June 2006
Industry Total Impressions June 2006
(M)
Total Impressions May 2006
(M)
Change From Previous Month (%)
Automotive 4,406.4 3,256.5 35.31
Business-to-business 5,108.0 7,020.9 -27.25
Consumer goods 7,391.9 6,996.8 5.65
Entertainment 4,095.7 3,462.1 18.30
Financial services 50,220.7 59,465.8 -15.55
Hardware and electronics 7,753.7 5,968.2 29.92
Health 4,044.7 4,619.0 -12.43
Public services 13,969.2 15,156.3 -7.83
Retail goods and services 44,087.4 43,195.7 2.06
Software 3,063.9 2,952.8 3.76
Telecommunications 35,776.1 32,276.0 10.84
Travel 8,581.0 9,907.1 -13.39
Web media 49,313.4 45,111.2 9.32
Source: Nielsen//NetRatings, 2006

Advertising Breakdown by Ad Unit Types, May and June 2006
Industry Flash, Generic (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 2,341.6 133.4 319.8 1,272.4 339.2
Business to business 558.6 38.0 2,544.9 1,152.2 814.2
Consumer goods 2,777.4 366.2 1,639.3 2,069.3 539.7
Entertainment 1,660.6 308.8 360.2 1,287.0 479.1
Financial services 9,987.9 355.9 4,042.5 8,581.1 27,253.3
Hardware and electronics 1,666.1 175.4 351.4 2,968.6 2,592.3
Health 1,682.3 120.7 1,048.8 1,091.0 102.0
Public services 1,897.4 95.2 1,416.0 2,894.9 7,665.7
Retail goods and services 9,463.8 242.9 13,499.9 12,196.3 8,684.5
Software 1,117.8 379.3 711.3 746.9 108.7
Telecommunications 7,792.4 112.7 972.3 24,982.5 1,916.2
Travel 3,335.6 118.7 2,908.6 1,859.1 359.1
Web media 9,771.7 135.0 14,402.5 13,345.7 11,658.6
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Sponsored Link Impressions, May and June 2006
Company Sponsored Link Impressions, June 2006 (M) Sponsored Link Impressions, May 2006 (M) Change From Previous Month (%)
eBay 3,085.2 2,310.1 33.55
NexTag.com 826.6 780.0 5.96
Vonage Holdings Corp. 442.6 371.5 19.15
NextStudent 433.3 408.5 6.06
GUS Plc. 428.6 421.4 1.70
Time Warner 402.7 198.9 102.47
InterActiveCorp 396.0 419.6 -5.63
Orbitz 366.1 313.7 16.69
Target Corp. 363.5 372.9 -2.53
Yahoo Inc. 358.0 306.3 16.86
Amazon.com 349.5 420.9 -16.98
Buongiorno Vitaminic SpA 321.7 415.7 -22.62
BizRate.com 312.4 293.4 6.46
Toseeka.com 303.8 249.9 21.55
Cendant Corp. 296.8 293.4 1.16
Shop.com 277.2 284.7 -2.62
Microsoft Corp. 264.1 234.7 12.53
Shopzilla International 245.7 239.6 2.51
Scottrade Inc. 243.1 240.0 1.30
NetQuote/Auto Insurance Shopper Inc. 202.8 82.9 144.79
Interchange Corp. 197.7 162.2 21.93
Overstock.com 194.4 133.5 45.67
Higher Education Loan Providers 191.3 213.8 -10.50
8 Best Sites 188.2 108.9 72.78
DADAmobile Inc. 186.2 33.4 457.53
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Top Three Search Terms, June 2006
Company Search Term 1 Search Term 2 Search Term 3
eBay myspace ebay maps
NexTag.com dell airlines ipod
Vonage Holdings Corp. verizon+dsl at&t sprint
NextStudent student+loans student+loan+
consolidation
westminster+
GUS Plc. free+credit+report ipod digital+cameras
Time Warner Inc. mapquest dictionary maps
InterActiveCorp airline+tickets priceline travel
Orbitz orbitz cheap+tickets hotels
Target Corp. games web+cams pokemon
Yahoo Inc. free+music fireworks mermaids
Amazon.com books haunted+
lighthouses
log+splitters
Buongiorno Vitaminic SpA free+ringtones ringtones tracfone
BizRate.com airlines cheap+airline+tickets cheap+tickets
Toseeka.com verizon free+credit+report kaiser+
permanente
Cendant Corp. car+rental cheap+airline+tickets hotels
Shop.com maps map images
Microsoft Corp. hotmail mortgage+calculator movies
Shopzilla International swimsuits pepsi+collectors
+cans
tracfone
Scottrade Inc. stock+quotes scottrade quotes
NetQuote/Auto Insurance Shopper Inc. health+insurance motorcycle+
insurance
homeowners+
insurance
Interchange Corp. 123items chihuahua humane+
society
Overstock.com jokes quiz overstock
Higher Education Loan Providers consolidate+
student+loans
low+interest+
student+loans
consolidate+
federal
+school+loans
8 Best Sites southdakota how+to+make+a
+vertical+sundial
bill+of+rights
DADAmobile Inc. chat tracfone free+ringtones
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, May 2006

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.

  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.

  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.

  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results").

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