Advertising Placements by Industry and Top Sponsored Links, June 2006

July 14, 2006 | 0 comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, May and June 2006
Industry	Total Impressions June 2006 (M)	Total Impressions May 2006 (M)	Change From Previous Month (%)
Automotive	4,406.4	3,256.5	35.31
Business-to-business	5,108.0	7,020.9	-27.25
Consumer goods	7,391.9	6,996.8	5.65
Entertainment	4,095.7	3,462.1	18.30
Financial services	50,220.7	59,465.8	-15.55
Hardware and electronics	7,753.7	5,968.2	29.92
Health	4,044.7	4,619.0	-12.43
Public services	13,969.2	15,156.3	-7.83
Retail goods and services	44,087.4	43,195.7	2.06
Software	3,063.9	2,952.8	3.76
Telecommunications	35,776.1	32,276.0	10.84
Travel	8,581.0	9,907.1	-13.39
Web media	49,313.4	45,111.2	9.32
Source: Nielsen//NetRatings, 2006

Advertising Breakdown by Ad Unit Types, May and June 2006
Industry	Flash, Generic (M)	Rich Media (M)	Sponsored Link (M)	Standard Image (M)	Standard Image/Text Link (M)
Automotive	2,341.6	133.4	319.8	1,272.4	339.2
Business to business	558.6	38.0	2,544.9	1,152.2	814.2
Consumer goods	2,777.4	366.2	1,639.3	2,069.3	539.7
Entertainment	1,660.6	308.8	360.2	1,287.0	479.1
Financial services	9,987.9	355.9	4,042.5	8,581.1	27,253.3
Hardware and electronics	1,666.1	175.4	351.4	2,968.6	2,592.3
Health	1,682.3	120.7	1,048.8	1,091.0	102.0
Public services	1,897.4	95.2	1,416.0	2,894.9	7,665.7
Retail goods and services	9,463.8	242.9	13,499.9	12,196.3	8,684.5
Software	1,117.8	379.3	711.3	746.9	108.7
Telecommunications	7,792.4	112.7	972.3	24,982.5	1,916.2
Travel	3,335.6	118.7	2,908.6	1,859.1	359.1
Web media	9,771.7	135.0	14,402.5	13,345.7	11,658.6
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Sponsored Link Impressions, May and June 2006
Company	Sponsored Link Impressions, June 2006 (M)	Sponsored Link Impressions, May 2006 (M)	Change From Previous Month (%)
eBay	3,085.2	2,310.1	33.55
NexTag.com	826.6	780.0	5.96
Vonage Holdings Corp.	442.6	371.5	19.15
NextStudent	433.3	408.5	6.06
GUS Plc.	428.6	421.4	1.70
Time Warner	402.7	198.9	102.47
InterActiveCorp	396.0	419.6	-5.63
Orbitz	366.1	313.7	16.69
Target Corp.	363.5	372.9	-2.53
Yahoo Inc.	358.0	306.3	16.86
Amazon.com	349.5	420.9	-16.98
Buongiorno Vitaminic SpA	321.7	415.7	-22.62
BizRate.com	312.4	293.4	6.46
Toseeka.com	303.8	249.9	21.55
Cendant Corp.	296.8	293.4	1.16
Shop.com	277.2	284.7	-2.62
Microsoft Corp.	264.1	234.7	12.53
Shopzilla International	245.7	239.6	2.51
Scottrade Inc.	243.1	240.0	1.30
NetQuote/Auto Insurance Shopper Inc.	202.8	82.9	144.79
Interchange Corp.	197.7	162.2	21.93
Overstock.com	194.4	133.5	45.67
Higher Education Loan Providers	191.3	213.8	-10.50
8 Best Sites	188.2	108.9	72.78
DADAmobile Inc.	186.2	33.4	457.53
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Top Three Search Terms, June 2006
Company	Search Term 1	Search Term 2	Search Term 3
eBay	myspace	ebay	maps
NexTag.com	dell	airlines	ipod
Vonage Holdings Corp.	verizon+dsl	at&t	sprint
NextStudent	student+loans	student+loan+ consolidation	westminster+
GUS Plc.	free+credit+report	ipod	digital+cameras
Time Warner Inc.	mapquest	dictionary	maps
InterActiveCorp	airline+tickets	priceline	travel
Orbitz	orbitz	cheap+tickets	hotels
Target Corp.	games	web+cams	pokemon
Yahoo Inc.	free+music	fireworks	mermaids
Amazon.com	books	haunted+ lighthouses	log+splitters
Buongiorno Vitaminic SpA	free+ringtones	ringtones	tracfone
BizRate.com	airlines	cheap+airline+tickets	cheap+tickets
Toseeka.com	verizon	free+credit+report	kaiser+ permanente
Cendant Corp.	car+rental	cheap+airline+tickets	hotels
Shop.com	maps	map	images
Microsoft Corp.	hotmail	mortgage+calculator	movies
Shopzilla International	swimsuits	pepsi+collectors +cans	tracfone
Scottrade Inc.	stock+quotes	scottrade	quotes
NetQuote/Auto Insurance Shopper Inc.	health+insurance	motorcycle+ insurance	homeowners+ insurance
Interchange Corp.	123items	chihuahua	humane+ society
Overstock.com	jokes	quiz	overstock
Higher Education Loan Providers	consolidate+ student+loans	low+interest+ student+loans	consolidate+ federal +school+loans
8 Best Sites	southdakota	how+to+make+a +vertical+sundial	bill+of+rights
DADAmobile Inc.	chat	tracfone	free+ringtones
Source: Nielsen//NetRatings, 2006

View: Advertising Placements by Industry and Top Sponsored Links, May 2006

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.
Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or Sponsored Results").