Napster and Blockbuster Online in Co-Marketing Deal

  |  November 23, 2004   |  Comments

Napster and Blockbuster Online will package their online music and movie services together.

Napster and Blockbuster Online entered a co-marketing deal to package their music and movie services together in a "Digital Duo" gift card. The card, which will be available in time for the holidays, costs $20 and is available at RadioShack retail outlets.

Card holders get unlimited access to Napster's music library and two free track downloads from that service, as well as a month of free movie rentals from Blockbuster's DVD-by-mail offering.

The Digital Duo card offers 32 percent savings off what consumers would pay by purchasing the same digital entertainment packages separately. Ordinarily, the Blockbuster Online membership is $17.49 per month and a month of Napster access costs $9.95.

"Blockbuster Online has the instant brand recognition and massive catalog that make it the natural partner for Napster, and we're excited to be introducing the Digital Duo card together," said Larry Linietsky, Napster's senior VP of business development. "We expect this to be an extremely popular gift item during the holidays at RadioShack."

In August, Blockbuster began promoting its DVD rental service through partnerships with America Online and Microsoft's MSN. Its offering is similar to that of Netflix and rivals like Wal-Mart and GreenCine. For the monthly fee, subscribers get unlimited rentals and can receive up to three movies at a time. They also can get two free rentals a month from Blockbuster stores.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...