MSN to Distribute, Sell Ads for JibJab Films

  |  October 13, 2005   |  Comments

MSN will sell video ads and develop product placement deals for the irreverent duo's next five short films.

Creative studio JibJab Media has hired MSN to distribute, sell ads, and develop product-placement opportunities on five new short films, to be shown on MSN Video and JibJab.com.

JibJab founders Gregg and Evan Spiridellis will debut their latest short, "Big Box Mart," which parodies super-sized retailers such as Wal-Mart, on "The Tonight Show with Jay Leno" Thursday night. After that, the video will be available online exclusively through MSN Video and JibJab.com.

For the first time, MSN will sell ads to appear outside its own network, handling the ad sales duties for JibJab.com for at least its next five films. MSN will sell video ad units next to the JibJab films on both MSN and JibJab and will work with JibJab and its advertisers to develop product placement opportunities in future JibJab short films.

"JibJab is rightly recognized as the leader of viral animation videos; its hip irreverence and equal-opportunity parody [are] a great match for MSN Video," said Todd Herman, director of advertising and business strategy for video, movies, and TV at MSN.

MSN also has secured the rights to show films from the JibJab archives. The studio rose to Internet fame in 2004 with its political parodies "This Land" in July, "Good to be in DC!" in October, and "Second Term" in November. The films spread virally via email and word of mouth, and JibJab quickly gained a broad audience for its work.

This isn't the first high-profile online distribution relationship JibJab has entered. It struck a revenue-sharing deal with Yahoo in December 2004 for two animated shorts, "Grumpy Santa" and "Inauguration Day." In May, the studio was commissioned by Anheuser-Busch to produce two short films for the Budweiser brand, with more community-based marketing programs with user-generated content initiatives promised for this fall.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...