MSN will sell video ads and develop product placement deals for the irreverent duo's next five short films.
Creative studio JibJab Media has hired MSN to distribute, sell ads, and develop product-placement opportunities on five new short films, to be shown on MSN Video and JibJab.com.
JibJab founders Gregg and Evan Spiridellis will debut their latest short, "Big Box Mart," which parodies super-sized retailers such as Wal-Mart, on "The Tonight Show with Jay Leno" Thursday night. After that, the video will be available online exclusively through MSN Video and JibJab.com.
For the first time, MSN will sell ads to appear outside its own network, handling the ad sales duties for JibJab.com for at least its next five films. MSN will sell video ad units next to the JibJab films on both MSN and JibJab and will work with JibJab and its advertisers to develop product placement opportunities in future JibJab short films.
"JibJab is rightly recognized as the leader of viral animation videos; its hip irreverence and equal-opportunity parody [are] a great match for MSN Video," said Todd Herman, director of advertising and business strategy for video, movies, and TV at MSN.
MSN also has secured the rights to show films from the JibJab archives. The studio rose to Internet fame in 2004 with its political parodies "This Land" in July, "Good to be in DC!" in October, and "Second Term" in November. The films spread virally via email and word of mouth, and JibJab quickly gained a broad audience for its work.
This isn't the first high-profile online distribution relationship JibJab has entered. It struck a revenue-sharing deal with Yahoo in December 2004 for two animated shorts, "Grumpy Santa" and "Inauguration Day." In May, the studio was commissioned by Anheuser-Busch to produce two short films for the Budweiser brand, with more community-based marketing programs with user-generated content initiatives promised for this fall.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT