Meebo Signs Media Partners, Adds Advertising

  |  May 16, 2007   |  Comments

The IM site now offers Meebo Rooms where users can view and discuss media from partners like NBC Universal, Popular Mechanics and CNET.

Instant Messaging site Meebo is taking steps to monetize its service through partnerships with major media brands, while at the same time sprucing up its service with special sections for video, audio and photo content.

Meebo is now offering Meebo Rooms as sections of its site where users can discuss specific topics, as well as watch videos and other media. And while the company is making it possible for any of its two million registered users to create their own room on a topic, Meebo has also partnered with several media companies to create branded rooms which Meebo promotes on its front page.

The company has signed agreements with, Capitol Music Group, CNET Networks, CollegeHumor, Flixster, Popular Mechanics, Jive Records, MTV Networks’, NBC Universal, RockYou, Sugar Publishing, Veoh, Wenner Media’s US TV, and VIBE Magazine; and it has created Rooms where their content can be viewed and discussed by Meebo users.

"We've seen that if we subtly promote those Rooms to users, they check it out," said Martin Green, VP of business for Meebo. "Sometimes they talk about the content. Sometimes they talk to each other inside a room that belongs to Popular Mechanics for example, and they might pull in their buddies."

Meebo is not hosting the videos or images itself, but providing the space for its partners and users to post content from services like YouTube, MySpace Videos, Flickr, Photobucket, and others.

Some of the new partners are keen to use the Meebo Rooms to reach out to a younger demographic that is more accustomed to using IM.

"This is part of our effort to show the younger folks what Popular Mechanics is about and how it is relevant to them," said Angela Diegel, online director for Popular Mechanics. "It's introducing the brand to people who would probably think, 'That's for my dad, or my grandfather used to read that. We wanted to show that here is something for younger readers."

As part of its partnerships with Capitol Music Group, Flixster, Jive Records, Popular Mechanics, Sugar Publishing, and VIBE Magazine, Meebo will also be exporting its IM system to those companies' own sites as a skinnable Meebo Room. Green also said that Meebo will begin testing the use of video advertising on its site, and would spend the next several weeks testing approaches and getting feedback from users and marketers.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!


Matthew G. Nelson

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.



    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...