X.com, Gazooba Team for Viral Marketing Incentives

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Financial services site X.com, which operates the PayPal.com Web site, teamed Tuesday with Gazooba, in an agreement that will add financial incentives to Gazooba's viral marketing infrastructure.

The partnership will let Gazooba's clients send cash to word-of-mouth program participants via email as an incentive when friends act on recommendations. Participants can have the money directly deposited into their bank account.

"X.com's user base has had tremendous growth, primarily through word-of-mouth viral marketing so we understand the power of personal relationship marketing," said Elon Musk, founder and chief executive officer of X.com, which provides the PayPal email payment service.

PayPal allows individuals to send money to one another via the Internet.

Gazooba is carving out a niche by providing the technological infrastructure for launching, running, and optimizing word-of-mouth marketing programs. The company has also teamed with promotions firm GetRelevant and with ePrize.