X.com, Gazooba Team for Viral Marketing Incentives

  |  August 1, 2000   |  Comments

Two firms join forces to reward people for spreading the word.

Financial services site X.com, which operates the PayPal.com Web site, teamed Tuesday with Gazooba, in an agreement that will add financial incentives to Gazooba's viral marketing infrastructure.

The partnership will let Gazooba's clients send cash to word-of-mouth program participants via email as an incentive when friends act on recommendations. Participants can have the money directly deposited into their bank account.

"X.com's user base has had tremendous growth, primarily through word-of-mouth viral marketing so we understand the power of personal relationship marketing," said Elon Musk, founder and chief executive officer of X.com, which provides the PayPal email payment service.

PayPal allows individuals to send money to one another via the Internet.

Gazooba is carving out a niche by providing the technological infrastructure for launching, running, and optimizing word-of-mouth marketing programs. The company has also teamed with promotions firm GetRelevant and with ePrize.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...