The partnership will let Gazooba's clients send cash to word-of-mouth program participants via email as an incentive when friends act on recommendations. Participants can have the money directly deposited into their bank account.
"X.com's user base has had tremendous growth, primarily through word-of-mouth viral marketing so we understand the power of personal relationship marketing," said Elon Musk, founder and chief executive officer of X.com, which provides the PayPal email payment service.
PayPal allows individuals to send money to one another via the Internet.
Gazooba is carving out a niche by providing the technological infrastructure for launching, running, and optimizing word-of-mouth marketing programs. The company has also teamed with promotions firm GetRelevant and with ePrize.
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Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
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