Execs & Accounts for March 15, 2006

  |  March 15, 2006   |  Comments

MindShare Interaction names managing director; Beyond Interactive founder launches Silverfox; Ammo hires Gary Stein away from Nielsen BuzzMetrics.

MindShare Interaction tapped Margaret Clerkin to be managing director and Jeff Ratner to be director of interactive media. The digital and direct media unit was formed from the break-up of mOne, a joint venture between WPP's MindShare and OgilvyOne units.


Beyond Interactive co-founder Matthew Day is starting Silverfox, a new marketing firm specializing in digital marketing and media. He'll relocate to San Francisco to launch the firm.


Word-of-mouth marketing agency Ammo Marketing hired former JupiterResearch advertising analyst Gary Stein as director of strategy. Stein recently served a very short stint with Nielsen BuzzMetrics after departing Jupiter last fall. Ammo is part of Aegis Group's Isobar digital network, which also includes Carat Fusion, Freestyle Interactive, iProspect and Molecular.


In other Isobar news, Gordy Abel was promoted to VP of marketing for the Carat Fusion and Freestyle Interactive agencies. Abel was previously Carat Fusion's national director of marketing.


FeedBurner hired Yahoo's Don Loeb to lead a new San Francisco office to service West Coast partners. Loeb was director of business development for Yahoo's network products unit. He joins FeedBurner as VP of business development and strategic partnerships.


Return Path named Robert Knapp, former chairman and CEO of Harris Interactive, to its board. Earlier in his career, Knapp held several research advisory and marketing roles at Gartner.


Little, Brown Books for Young Readers tapped Flytxt to launch a "Kiss & Tell" mobile club to promote its book series of the same name. The mobile company previously enabled a similar mobile channel for popular HarperCollins author Meg Cabot.


Children's Healthcare of Atlanta tapped interactive agency Spunlogic for upcoming usability testing and enhancements on its Web site. The client relies heavily on its site for communication with several different audiences.


ContextWeb joined the Network Advertising Initiative (NAI) as an associate member.


Videogame publisher NCsoft North America tapped Massive Inc. to represent ad inventory in its Auto Assault online role-playing game. Ads will appear in North American and European versions of the game.


Revenue Science hired Tara Greeley and Jonathan Penn to its revenue management team. Greeley's advertising experience includes work for CNN Interactive, AT&T and Hallmark Channel with agencies like Ogilvy & Mather and MediaEdge:cia. Penn has held sales posts with Doubleclick, eXact advertising, Brightclick and MSN.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...