David&Goliath hires an associate creative director; Leo Burnett's Arc Worldwide names chief creative officer; PointRoll expands its West Coast team.
David&Goliath hires former Doner, Saatchi & Saatchi creative. Napper Tandy was named associate creative director of the Los Angeles-based creative agency. Tandy was most recently a creative director at Doner, and began his career at Saatchi & Saatchi as a copywriter and moved up to associate creative director at the agency.
Leo Burnett agency Arc makes a C-level appointment. William Rosen was promoted to president and chief creative officer of North America of Arc Worldwide. He will be responsible for the creative product across all Arc disciplines including digital, direct, promotion, and retail marketing. He oversees creative development, planning, and execution for clients including McDonald's, P&G, Coca-Cola, United Airlines, Nestle Purina, Whirlpool, and MillerCoors.
PointRoll expands its West Coast operations. The Gannett subsidiary and rich media technology solution provider hired two former PointRoll executives. Ray McIntosh returns as sales director, West Coast, and Chris Baughman as AVP creative strategy. Dana Summers was named to the role of account executive, Pacific Northwest, and Rhiannon Ubelhor was hired as account executive, auto in Los Angeles.
Mobile marketing agency Grand Slam Mobile selects Air2Web. Air2Web will provide carrier connectivity and support on Grand Slam's SMS, MMS, and premium campaigns.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT