David&Goliath hires an associate creative director; Leo Burnett's Arc Worldwide names chief creative officer; PointRoll expands its West Coast team.
David&Goliath hires former Doner, Saatchi & Saatchi creative. Napper Tandy was named associate creative director of the Los Angeles-based creative agency. Tandy was most recently a creative director at Doner, and began his career at Saatchi & Saatchi as a copywriter and moved up to associate creative director at the agency.
Leo Burnett agency Arc makes a C-level appointment. William Rosen was promoted to president and chief creative officer of North America of Arc Worldwide. He will be responsible for the creative product across all Arc disciplines including digital, direct, promotion, and retail marketing. He oversees creative development, planning, and execution for clients including McDonald's, P&G, Coca-Cola, United Airlines, Nestle Purina, Whirlpool, and MillerCoors.
PointRoll expands its West Coast operations. The Gannett subsidiary and rich media technology solution provider hired two former PointRoll executives. Ray McIntosh returns as sales director, West Coast, and Chris Baughman as AVP creative strategy. Dana Summers was named to the role of account executive, Pacific Northwest, and Rhiannon Ubelhor was hired as account executive, auto in Los Angeles.
Mobile marketing agency Grand Slam Mobile selects Air2Web. Air2Web will provide carrier connectivity and support on Grand Slam's SMS, MMS, and premium campaigns.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT